JUST THE FACTS: Age - 27; Hometown - "All over the south"; Education - studied Motion Graphics and Broadcast Design at Savannah College of Art and Design; Employ - joined Superfad after college as an intern and was hired full time in April 2006.

Previous Experience: With an intererst in music, movies, graffiti and drawing, Edwards originally studied graphic design. He then got a job as a PA at a news motion graphics company in Florida. There, he says, "I got a good insight into the business. That's where I saw the possibility to mix all of my interests in an experimental way." That prompted him to return to school.

Freelance foundation: After graduation Edwards created a spec spot for Internet browser Firefox. He sent the spot to Firefox, who subsequently ended up blogging about it. "It went all over the web and I got a bit Internet famous because of it," he says. The project was subsequently included in an Adobe design exhibit at the Guggenheim Museum in 2005.

Best Work: Edwards considers his show open for Pixel Perfect his favorite work to date. The show is "a Bob Ross type of show about Photoshop with famous Photoshop artist Burt Monroy," says Edwards, Bob Ross being the infamous instructive TV painter. "So many times you're dealing with the agency and you've got to elaborate on an idea; with this everything was the way I wanted it to be," he says. "It was a mixture of the things that I like while trying to be relevant to the project." He's also created show opens for a DaVinci Code teaser show and collaborated with the Superfad team on a design-heavy music video for Minus the Bear.

Extracurricular hazards: Too much design can make artistic types restless. Or so you'd come to believe when Edwards talks about his out-of-work experiences. "I build these experimental remote control cars that are super fast. They go about 70mph and use these experimental lithium polymer batteries. I recharge them in a metal pot in my sink because if you're not careful, they'll explode into fireballs," he says somewhat nonchalantly. "It's good to have something to take your mind out of work, but that keeps you involved in something; it's not like a feedback type of thing, so you're not recycling your ideas on yourself."