WORD Ad land's do-gooders
BOARDFLOW Board Flow
Los Angeles 8/10; Toronto 7/10; New York 6/10; London 9/10
MONITOR A quickie with an agency producer
JWT, London head of broadcast production Lisa Cooper
Branding the banal
Droga5 gives tap water cachet for charity
What time is it Mother Earth?
Leo Burnett, Sydney and WWF take time for Earth Hour
Playlist
Topspots
TOPIC King of content?
The King of Beers aims to top the content game
DIRECTOR'S CHAIR Directorial realness
Outsider's James Rouse doesn't need a script - just an idea and an attitude
SPOTOPSY Hot under the collar
BBH and Ledwidge strip off Levi's fashion history
ON LOCATION Behind the scenes in florid detail
Rob Sanders blankets Thailand in flowers for Orange
I.D. Magnetic fields
Welsh network S4/C rebrands with roots in mind
Spin doctor
English & Pockett designer provides lo-fi mograph for VH1
FIRST BOARDS AWARDS Winner: Directors
Joaquin Baca-Asay > Park Pictures, NY
Finalist: Director
Robert Groenwold > Boxer Films, LA
Finalist: Director
Tony Barry > Hungry Man, London
Finalist: Director
Miles Murphy > Goodoil Films, Australia
Finalist: Director
Johnny Green > Knucklehead, London
Winner: Editors
Adam Marshall> The Whitehouse, London
Finalist: Editors
Ashley Kreamer > Final Cut, New York
Finalist: Editors
Sam Gunn > The Whitehouse, LONDON
Winner: Animators
SSSR > Passion Pictures, London
Finalist: Animators
Seth Gollub > Framestore, New York
Finalist: Animators
Fluorescent Hill> Spy Films, Toronto
Winner: Motion Graphic/Design
Eric Edwards > Superfad, Seattle
Finalist: Motion Graphic/Design
Paul Schlacter > Trollbäck + Company, NY
Finalist: Motion Graphic/Design
Brady Baltezore > Radium, San Francisco
Winner: Composers
Nathaniel Morgan > EliasArts, Los Angeles
Finalist: Composers
Kael Alden > Robot Repair, Los Angeles
Finalist: Composers
Scott Friedman > Endless Noise, Los Angeles
Winner: Creative Team
David Roth / Shaun Bruce > Amalgamated, NY
Winner: Agency Producer
Zamile Vilakazi > Publicis, New York
EDITORS REPORT Cut chemists
Effects-savvy editors take on new roles in spot creation
Key concepts
Editorial house head honchos discuss the new realities of cutting and creating
INVENTORY & HOOKUPS A look at who's making the moves
REARVIEW Trend-spotting
One idea, multiple takes
Boards Creative Workshop: Toronto
Droga and company give a master class in creative problem solving