What's the most exciting reel you've come across lately?
Today it's: Joe Vanhoutteghem & Koen Mortier (now repped individually by Stink), Belen Gaya @ Agosto, Meta Akkus.

In five words or less, describe the perfect conference call.
Do. Whatever. You. Want. Bye.

Your best excuse for going over budget?
When I got a call from the producer on a music TV shoot in India... "Your presenter's just maced a policeman..."

The buzz word or term you are sick to death of hearing.
Mandate!

Your reputation in the industry (in your opinion)?
Like a young Ringan Ledwidge.

The most memorable "act of god"?
I still like the Moses thing.

The most memorable display of diplomacy?
After I'd mistakenly ordered a prostitute on room service.

What's your dream production?
The next Orange ad.

What do you most like to see on the catering table?
The client, director and creatives... all dancing and chanting my name... and funny flap jacks.

What's on your iPod?
A super-cool eclectic mix of future classics that no one cool has ever heard before from bands that don't exist yet... and Keane.

What triggers your inspiration?
Lionel Goldstein; a decent script.

What makes you laugh?
Silly things; my sons; watching Kuntz and Maguire direct.

What makes you shake your head?
I don't know, I guess I just really like the feeling afterwards.

If you didn't work in advertising, what would you do?
I'd be winning the ashes back with a diving catch.

Your favorite quote on advertising.
Pretty much anything from Tim Hamilton's Truth in Advertising.

In addition to serving as senior TV producer at Saatchi & Saatchi, London, Toby Clifton is also responsible for the agency's new directors/new ideas website Sushi & Sushi. He's also produced for BBH, BBC, MTV and Publicis.