JAMIE T> CALM DOWN DEAREST
At first glance, Nima Nourizadeh's new clip for Jamie T looks like a user-generated YouTube mess. The boyish Brit stumbles glassy-eyed around a cluttered apartment - apparently shit-faced - filming himself goofing off with a video camera. But the joke is on the viewer, who may start to feel like the paranoid one, as it gradually becomes clear an ugly little munchkin man is lurking in dark corners, manipulating things in the background when Jamie T isn't looking. Nourizadeh smartly plays off Jamie T's over-the-top behavior by dropping in subtle special effects that lazy viewers are liable to miss. [Prodco: Partizan; Label: Virgin Records] KR

JARVIS COCKER> DON'T LET HIM WASTE YOUR TIME
Dougal Wilson rounded out '06 with this clip for former Pulp frontman Jarvis Cocker. Taking a cue from the song's counseling title and tone, Wilson styles Cocker as a sympathetic cabbie who offers advice to a female fare in song. Shot from the first-person perspective of the passenger, Wilson seamlessly mixes rear-projection and footage shot on location to hilarious effect. As the cab veers off the road and mows down irate cyclists and pedestrians, an increasingly oblivious Jarvis - in an endearingly awkward performance - becomes focused on executing a series of gangly dance moves. [Prodco: Colonel Blimp; Label: Rough Trade] KR

FIONN REGAN> BE GOOD OR BE GONE
It's nice to see former MV heavyweights Si & Ad working back in the form, especially when it means promos like these. Perfectly suited to Regan's modest tune, "Be Good Or Be Gone" shows the acoustic-wielding songwriter performing across a huge variety of locations. The hook is that the performance in each little snippet is live, which means we get all the residual sounds from each locale (everything from libraries, laundromats and pet stores to barnyards and streams) seeping into the mix. It's a clever way to make a simple acoustic song seem that much more arresting. (That the art direction is stunning doesn't hurt either.) [Prodco: Academy Films; Label: Bella Union] MP