What's the most exciting reel you've come across lately?
Si&Ad, repped by Academy (London) and CornerStore (Canada).

Agency producing is to ______ as _______ is to _______.
An agency producer is to a creative team as a midwife is to an expectant couple.

The best way to woo a client?
Ask about the kids.

What's the world's most underrated invention?
Check-in terminals at the airport.

The buzz word or term you are sick to death of hearing.
"At the end of the day..." or how about "Can we get some efficiencies on this?"

Your reputation in the industry (in your opinion)?
"Sam is a great guy."

What's your dream production?
Something grand and highly choreographed, with lots of effects and a crazy beautiful track, which utilizes the fruits of inspired minds at every level. Think Adidas "Wake Up Call" or "Hello Perfection" by Lance Acord or Si&Ad's "Urban" for The Know. Dougal Wilson's "Dance" for Orange is a thing of beauty.

What's your favorite vice?
Wine, cheese and good friends.

What was your last indulgence?
A new bathroom... cripes...

What's your favorite swear word?
Cripes.

What are you going to do when you grow up?
Open a high-class greasy spoon.

What makes you laugh?
Dave Chappelle.

What makes you shake your head?
Those who don't think for themselves. They tend to begin every sentence with "at the end of the day..."