Cadillac "New Job"
Yet another evocative addition to Nicolai Fuglsig's oeuvre; this time, a very human story unfolding over 60 seconds. A man packs a box of belongings from his empty office, saying his goodbyes after being feted by his co-workers. Driving off into an uncertain future, he takes a sudden turn to contemplate on the beach. Cut to the same man arriving at a new job in a decidedly younger office environment. He unpacks the same box in front of his new, huge window. What could be the tag for any car spot, "Enjoy your ride", is given richer meaning here.

Agency: Modernista! Boston
ECDs: Gary Koepke, Lance Jensen
Creatives: Will Uronis, Shane Hutton
Senior Producer: Flo Babbitt
Production Company: MJZ, Los Angeles
Director: Nicolai Fuglsig
Executive Producer: Lisa Rich
DP: Toby Irwin
Executive Producer: Goff Martin
Editorial Company: The Whitehouse, LA
Editor: Rick Lawley
Music: Explosions in the Sky, "Your Hand in Mine"
Visual Effects Company: Asylum VFX

Orange "Magic Numbers"
Mother and Noam Murro take the notion that having a conversation is akin to being inside the other person's head to gorgeous heights. The main character, crossing through a rainbow portal, enters a series of interconnected rooms, each with different, Dadaist elements (hovering egg-shaped balloons, purple goo, toys suspended in mid-air) representing thoughts, memories, moods and feelings. The spot ultimately cuts to a bisected cutaway of the "building", shaped like a human head, and the metaphor comes full circle. Smoothly paced and beautifully shot.

Agency: Mother, London
Director: Noam Murro
Production Company: Independent Films London / Biscuit LA
Producer: Jay Veal, Biscuit; Richard Packer, Independent
DP: Toby Irwin
Post-Production: Framestore London
Editor: Avi Oron, Bikini NYC
Music: "Only In My Dreams", Nat Baldwin

WTC Memorial Foundation "Where Were You"
This pro bono multi-media campaign for the World Trade Center Memorial Foundation features real people showing or relating where they were five years ago on Sept. 11 when their lives, and ours, were forever changed. Asking "Where were you when it happened?", the :60 spot is remarkably powerful in its simplicity. A woman stands in her kitchen, a firefighter sits at his station. Though we're not told how the day's horror affected each person, we learn, through solemn expressions, some experienced a lot more than perhaps we'll ever know.

Agency: TBWA\Chiat\Day, New York
Executive Creator Director: Gerry Graf
Creative Director: Anthony Sperduti
Senior Agency Producer: Nathy Aviram
Prodco: Pytka
Director: Joe Pytka
Editorial Company: Mackenzie-Cutler
Editor: Jun Diaz
Colorist: Tim Masick
VFX: Charlex
Senior Producer: Anne Skopas
Producer: Corey Budro
Telecine: Company 3
Music: "Farfisa Wail", Rick Rizzo/Tara Key

3 Mobile "Expo"
Traktor takes us on another voyage to planet 3, this time to promote 3 Mobile's new instant messaging services. Like previous trips it's something of a mind-bender. In a huge lecture hall, a bored student decides to send a clandestine note to the object of his fancy. He folds it into a paper airplane with ninja-esque speed and flair. His beloved responds in kind, and soon the entire class is zipping "text messages" through the air. The professor remains oblivious, writing his lecture notes on a gargantuan blackboard. We had moments like this in college, but they usually involved hallucinogens.

Agency: WCRS, London
CDs: Yan Elliott, Luke Williamson
Writer/Art Director: Yannakis Jones
Producers: James Lethem, Victoria Bennett
Director: Traktor
Production Company: Partizan
DP: Tim Maurice-Jones
Editor: Rick Russell, Final Cut
Post-Production: MPC
Post-Production Producer: Graham Bird, Justin Brukman
VFX Supervisor: Alex Lovejoy
CG: Will Broadbent
Telecine: Jean-Clement Soret

Nike "Pretty"
A charming piece helmed with Ivan Zacharias' usual filmic flair, "Pretty" follows tennis ace Maria Sharapova as she prepares for a match. Beginning in her hotel room, Sharapova makes her way through the city en route to the game, while being serenaded with "I Feel Pretty" by assorted passersby. Reaching the stadium, the singing is at fever pitch, with everyone from the ball girl to commentator John McEnroe joining in. But once she steps onto the court and lets loose with some blistering backhands, the crowd is silenced, the focus squarely on her athleticism.

Agency: Wieden + Kennedy, Portland
Creative Director: Steve Luker
Copywriters: Alberto Ponte, Sheena Brady
Art Director: Mira Kaddoura
Agency Producer: Robyn Boardman
Production Company: Smuggler
Director: Ivan Zacharias
Exec. Producers: Nick Landon, Patrick Milling Smith, Brian Carmody
DP: Bob Raggozine
Editor: Filip Malasek @ Robata
Post/EFX: The Mill