Greg Lane, Sr. Vice President, Director of Media Production at GSD&M in Austin, reveals the conflict between his inner-professor and his inner-Ashton Kutcher.
| by: | Oct 1, 2006 |
What's the most exciting reel you've come across lately?
Steve Ayson with The Sweet Shop (Directors to Watch, pg. 23).
The best cost-cutting tip you've picked up over the years?
I've never once been told thanks for coming in under budget - by a client or account service.
he best way to woo a client?
Don't bullshit them.
The best turndown line you've ever heard?
I had a director start off a conference call with, "Could you please tell me why I should direct this job?"
Your reputation in the industry (in your opinion)?
Greg who?
I've been pretty lucky. Watch Lost in La Mancha and you'll never complain again.
What's your dream production?
Anything that I have longer than three weeks to produce.
What are you going to do when you grow up?
Teach American history.
Awesome practical jokes.
What makes you shake your head?
Arrogance.
If you wrote your memoirs, what would the title be?
Hey, Wait for Me!
If you didn't work in advertising, what would you do?
I would be a professional prankster.
What's your favorite quote on advertising?
"A technique that makes you believe you've longed all your life for something you've never heard of." - Anonymous
Greg Lane leads the broadcast production department at GSD&M. Previously, he was SVP/Group EP at DDB, Chicago.
