Coke "Videogame"
> Coca-Cola and W+K follow up "Happiness Factory" with another animated stunner, this time from Smith & Foulkes. With the CG clip taking its cues from über-violent video games like Vice City, its main character, Ray, looks menacing striding down a gritty city street and into a convenience store. But rather than pumping the shopkeeper full of lead, he snatches Cokes from the fridge and then actually pays for them. The kindness continues as he offers a yuppie a cola instead of a fist sandwich and foils a purse-snatching. It all wraps in full-on movie musical style, complete with a lovey-dovey tune and dancing rats.

Agency: Wieden + Kennedy, Portland Agency Creatives: Sheena Brady, Shannon McGlothin
Agency Producer: Niki Polyocan
Prodco: Nexus Productions Ltd.
Director: Smith & Foulkes
Executive Producer: Chris O'Reilly
Head of Production: Julia Parfitt
Producer: Kara McCombe
Sound Design: Amber Music
3D/Lead Lighting/Modelling: Ben Cowell
Animation Supervisor, 3D FX, Compositing: Reece Millidge
Audio Post/Mix: Peter Rincon, POP Sound.

La Nación "Everything Excites Me"
> The World Cup is over, but cast your mind back to those halcyon days in June when we laughed, cried, and boozily embraced each other. This is one of a series of spots for Buenos Aires newspaper La Nación that hilariously captures the highs and lows of World Cup fever. In this spot (which ran before Brazil's loss to France; "Nothing Makes Me Laugh" ran after), a fan is so excited that everything - including a fern, a kayak and, um, a 40-year-old boy scout - elicits rapturous outbursts of emotion from him. Well played.

Agency: La Comunidad, Buenos Aires
Executive Creative Directors: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Agency Producer: Cecilia Berroja Albiz
Production Company: Nunchaku Cine, SRL
Director: Pablo Fusco
Producer: Patricia Butelman
Director of Photography: Nicolás Trovato
Post-Production: Edgard Allan Post
Editor: Néstor Jones
Music & Music Publisher: La Rana

ESPN "Traffic"
> A new series of five :30 clips for ESPN's Monday Night Football, helmed by Smuggler's Randy Krallman, aptly marries aspects of Monday drudgery and American football fanaticism. Vaguely reminiscent of MTV's "If MTV Were..." campaign (written and co-directed by Krallman), the ESPN work contains subtle, witty copy and expert casting. In "Traffic", a nerdy office drone stuck on the highway compares his weekend (all Star Wars puzzles and vet visits) to his co-workers' suspect exploits, but finds solace in the fact that "this Monday is one Monday closer" to football's fall kick-off.

Agency: Wieden + Kennedy, New York
CDs: Kevin Proudfoot, Todd Waterbury
ACDs: Paul Renner, Derek Barnes
Copywriter: Greg Kalleres
Producer: Temma Shoaf
Head of Production: Gary Krieg
Production Company: Smuggler, NY
Director: Randy Krallman
DP: Bryan Newman
Executive Producers: Brian Carmody, Patrick Milling-Smith
Head of Production: Allison Kunzman
Producer: Line Postmyr
Editor: Jun Diaz @ Mackenzie Cutler, NY

Hummer "Escape"
> Riffing on the Steve McQueen classic The Great Escape (even using the film's music for its score), this Fredrik Bond-helmed spot captures an enterprising team of office-bound individuals making a break for it. Employing mildly McGyver-esque ploys to escape their cubicles (among them, a ladder devised from rubber bands and pencils), the escapees outwit their co-workers and a can't-be-arsed security guard and sprint (in slow motion, naturally) towards their chariot to freedom, a Hummer H3. Unlike the film, no one gets gunned down.

Agency: Modernista! Boston
Executive Creative Directors: Gary Koepke, Lance Jensen
Creative Directors: Tim Vaccarino, Joe Fallon
Art Director: Tim Vaccarino
Copywriter: Joe Fallon
Senior Producer: Eric Voegele
Production Company: MJZ, Los Angeles
Director: Fredrik Bond
Executive Producer: Lisa Rich
DP: Janusz Kaminski
Editorial: Rick Russell, Final Cut LA

Comcast "The Mail Time Song"
> Despite being yet another office-themed campaign, these three Comcast spots (the others: "Early Episodes" and "Can-Do Crew") carry an ingenious twist - the employees are all children. The kids sport typical work wear and do typical work stuff, including grabbing some downtime in the office kitchen, chatting at the receptionist's desk, or in this case, escaping the glare of the boss while slacking off. And like those in the real workaday world, these child laborers play hooky as well, but to watch Blue's Clues rather than nurse a hangover. Cute and clever.

Agency: Goodby, Silverstein & Partners
CDs: Jamie Barrett, Mark Wenneker
ACDs: Paul Foulkes, Tyler Hampton
Copywriter: Jesse Gazzuolo
Art Director: Jon Willard
Executive Producer: Cindy Fluitt
Producer: Brian Coate
Production Company: Hungry Man
Director: David Shane
Editorial Company: Lost Planet
Editor: Geoff Hounsell
Assistant Editor: Hayley Man
Original Music: Tonefarmer
Graphics/Titles: Stardust