
| by: | Sep 1, 2006 |
Honored for: Contribution to the Production Community
editors in the industry: she's one of the top editors, period. Slicing and dicing for over 18 years, the Crew Cuts partner/editor is BBDO's go-to cutter and has cut for directors such as Joe Pytka and Bryan Buckley. You'd hardly imagine that she joined Crew Cuts as the receptionist or that she abandoned biomedical engineering for a life at the editing bay.
Margulies says that once she got exposed to editing, it seemed like a perfect fit -"After realizing I wasn't going to find the cure for cancer, I changed my major from biomedical engineering to communications."
She also garners deep respect from her clients. "I can always count on Sherri to push the envelope when it comes to editing my spots," says BBDO producer Annie Cooper. "She is always innovating in her editing and is part of the process from the beginning. It's this unwavering dedication to the final product that gets us exceptional creative results." Y&R art director Chien Hwang offers: "Her title makes her an editor but I think she's more of an artist. She does so much more than cut segments of film together. She tells stories, evokes emotions and generates laughter."
IN HER WORDS:
What are your future aspirations?
My work has been my whole life for the past 18 years and I am actually expecting my first child on September 21, so right now my thoughts are on motherhood.
What would you change about the industry?
Lots of egos to balance, politics between agencies and clients, directors and agencies - why can't we all just get along? (And not mess up a good cut!) Oh, and if creatives could come up with ideas a little quicker and directors could execute them a little faster, it'd be great to have a little more time for post-production.
"I got into advertising..."
...because my uncle Mike hooked me up with a job as a PA. Actually the first time I saw the Pepsi spot 'Apartment 10G' with Michael J. Fox, which was like a mini movie, I thought, 'Wow, that's cool, it looks like that would be fun to do'.
What advice would you give to future generations of women in advertising?
Don't be scared of the old boy's club image of the business. Let your talent shine through and your gender will be irrelevant.

