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Archive: Sep 1, 2006


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Advertising
Deal temporarily alleviates industry tensions
SAG, AFTRA, ad industry agree on extension
by: Sep 1, 2006 Print

The Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the American Association of Advertising Agencies/Association of National Advertisers' Joint Policy Committee on Broadcast Talent Union Relations (JPC) have agreed on a tentative plan to extend the current commercials contract, originally due to expire Oct. 29, for another two years. Terms of the extension include a 6% pay raise as well as an increase in employer contributions. In addition, the extension allows advertisers more flexibility regarding editing spots for the Internet and other new platforms and gives them a one-year waiver allowing them to experiment with shorter cycles of new media use. The agreement also calls for the formation of a new media committee with members from both unions and the ad industry, and recognition of the unions' jurisdiction over actors appearing in commercials for new media, including mobile and platforms yet to emerge.

AG> http://www.sag.org
AFTRA> http://www.aftra.org


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