Honored for: Creativity in Advertising/Creative Risk-taking

Rosie Arnold joined BBH straight from art school in 1983 and has been there ever since. She was appointed to the BBH board in January 1990 and became a creative director in 1999.

Arnold has not only worked at the same agency for her entire professional life, she's lived in the same house. Where some people feel the need to change jobs frequently, Arnold feels the need to change dresses and is well known for her flamboyant fashion sense. She's married to her sweetheart from art school and is the mother of two boys. When she gets a spare moment her passion is for fencing and she is ruthless with a sword.

She's also pretty handy with a commercial script. As one of only a couple of female creative directors in London, Arnold has created award-winning jobs for Levi's as well as Axe, including "Ideal Woman", "Getting Dressed" and "Pulse".

While her work speaks for itself, those who've worked with her applaud her management style and creative instinct. Says Heather Wright, head of commercials/EP at Aardman, "As well as being an outstanding art director, Rosie recognizes and supports new talent throughout the industry. She's also great at managing clients, which means that great ideas actually get made."

IN HER WORDS:
What are your future aspirations?
To make everything the highest creative quality and devote time to my art project.
What do you love about the industry?
The passion, the highs and lows, and the feeling of teamwork that the industry gives me. The opportunity to work with the most talented people. I also love the breadth of media we now work with.
What would you change?
The time pressure.
"I got into advertising..."
...because I was excited by ideas.
What advice would you give to future generations of women in advertising?
Don't give up your femininity. You don't have to be like a man to succeed but you do have to learn to stand up for your ideas