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Archive: Sep 1, 2006


WORD
It's ladies night
BOARD FLOW
MONITOR
TOPIC
DIRECTOR'S CHAIR
SPOTOPSY
ON LOCATION
Mountain Dew masters China
I.D.
Troika celebrates the new ...
CBS sets its sights on ...
ADVERTISING WOMEN OF EXCELLENCE
AGENCY CREATIVES
INTEGRATED & INTERACTIVE
Agency.com stunt sets off ...
Getty taps design houses ...
The Viral Factory LA ...
No medium is safe from ...
Top integrated & ...
INVENTORY & HOOKUPS
A look at who's making ...
REARVIEW
Tales from Corbis Rights ...

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Cyber optics
Getty taps design houses for web art project
by: Sep 1, 2006 Print

Too often, branded web initiatives skew heavily toward the branded element at the expense of the art. That's not the case with Getty Images' 10 Ways To Interact. Featuring specially-commissioned contributions from five different forward-thinking design houses, the project is a refreshingly heady meditation on communication and visual language that could easily siphon entire hours from your day. Launched in June, the project features two contributions each from Sumona, The Barbarian Group, Tomato, Less Rain and Great Works, with each work aiming to translate a single-word concept like 'light', 'memory', 'color', 'emotion' and 'truth' into a visual language. Boasting some ingenious Flash design, the pieces play out like interactive art installations, each one with a tactile user interface that rewards exploration while still remaining true to its central concept. Our favorites include Sumona's 'Information', The Barbarian Group's 'Memory' and Tomato's 'Emotion', but they're all worth your time, especially if a surfeit of celebrity blogs has you in dire need of proper brainfood.

10 Ways To Interact> http://www.gettyimages.com/10ways


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