Adidas "Modular Man">
Avenue Machine and 180 Amsterdam have crafted a jaw-dropper for the new Adidas +F50 Tunit soccer boot, constructing 3D Tron-esque versions of football's finest. Competing against a stark monochromatic backdrop, the players splinter into fragments with each kick of the ball, reassembling as the pass is completed. Accompanied by a suitably elegant, sparse piano soundtrack, this spot is a stunning display of animating wizardry at its best - the modular athletes' fluid, almost balletic movements belie the surreal CG shape-shifting occurring throughout.

Agency: 180 Amsterdam (180/TBWA)
Executive Creative Director: Andy Fackrell
Creatives: Lee Hempstock, Chris Landy
Executive Producers: Peter Cline, Cedric Gairard
Agency Producer: Kate Morrison
Production Company: 1st Avenue Machine
Director: Arvind Palep/180 Amsterdam
Executive Producer: Serge Patzak
Sound Design: Drazen Bosnjak,
Q Department
Technical Director: Alex Monteiro

Citroën "L'Echappe"> This playful Logan-helmed spot for Parisian agency Leg puts a new spin on the notion of the car chase in film. The zippy li'l Citroën C1 is depicted winding through the streets of Santiago, Chile with the police in hot pursuit, only the autos are animated and "drive" on the sides of buildings, sidewalks and billboards. We didn't see that in The Cannonball Run. The spot climaxes with the C1 managing to shake the fuzz off its tail and head to the beach, parking across the decks of stacked surfboards. Seamlessly done and with just the right dose of kitsch.

Agency: Leg, Paris
Creative Director: Gabriel Gaultier
Art Director: Laurent Picard
Head of TV: Pascale Petit
Agency Producer: Christopher Thiery
Production Company: nobody/rokkit
Producer:M Nicolas Lhermitte
Director: Logan
Editor: Logan
Animation: Logan
Post-Production: Logan
Compositing and Online: Benn Gibbs @ Sea Level

Ikea "Welcome..."> *S,C,P,F... enters the consumer-generated content realm of commercial production with this new Ikea Spain campaign (full title: "Welcome to the Independent Republic of Your House"), creating a :60 spot from footage shot by 21 families of life within their own houses - no director required. Forty hours of material featuring more than 100 people were whittled into this charming clip. Home video-style shots of family dinners, slumber parties and reflective moments reinforce the central theme - while every abode is as individual as the family within it, home is where the heart is.

Agency: *S,C,P,F... Barcelona
Creative Directors: Carlitos, Patricia Luján, Toni Segarra
Copywriters: Carlitos, Fernando Rubín
Art Directors: Patricia Luján, Marc Menció
Producers: Sergi Silvestre, Lorena Toquero
Production Company: Gipsy Films
Direction: *S,C,P,F... and Gipsy
Executive Producer: Inma Ibáñez
Editors: Paul Freeth, David Gallart
Post-Production: Editpiaf, Enefecto

LAFA "Boss"> Sleeping with your boss is always risky, but as this example from a new three-spot campaign from Swedish STD-awareness project LAFA hilariously illustrates, doing so without a condom is beyond stupid. The spots ("Boss", "Male" and "Female") follow the same theme - a dubious sexual tryst is recounted to friends, in which someone ended up with a pesky STD. The relaxed Euro sensibility ("fuck" is dropped casually in the subtitles) gives the spots a comedic edge absent in similar American PSAs. The moral - if you must sleep your way to the top, do it safely.

Agency: Ester, Stockholm
Copywriter: Nils Gustav Tollman
Art Director: Lotta Mellgren, Annika Mellgren Kempe
Production Company: Social Club, Stockholm
Director: Jesper Erikstam and Robert Nylund
Producer: Johan Lindström
Editor: Niclas von der Burg
Post-Production: sto.pp, Stockholm
2D: Linus Eriksson Berggren
Audio: Housework, Eric Thorsell