Matt Bonin, executive integrated producer at Crispin Porter + Bogusky reminds you who he is, makes a case for exorbitant standards and opines that turndown lines sound better with an accent.
| by: | May 1, 2006 |
What's the most exciting reel you've come across lately?
Graphic design company National Television.
The best cost-cutting tip you've picked up over the years?
Creative is the currency. When the creative is as great as it can be, the price for anything is negotiable.
Your best excuse for going over budget?
The trebuchet needed to be steel to launch the car 100 feet.
The best turndown line you've ever heard?
Said with an accent: "Yeah, I can shoot it for you that way but I think it's going to be crap."
The craziest pitch you've ever encountered?
Not firsthand mind you, but funniest/craziest was a 100% serious suggestion to shoot the entire campaign using cell phones.
Do you TiVo?
Not yet.
Your reputation in the industry (in your opinion)?
Not sure... probably "who is he again?"
The most memorable "act of god"?
Rain, smoke from burning sugar cane and birds flying through shots on day seven of a three-day shoot in Brazil.
The most outrageous proposition anyone has made to you?
"Wanna come work at CP+B?"
What makes you laugh?
Monkeys washing Siamese cats with a washcloth in a sink.
What's your favorite quote on advertising?
"Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work." - David Ogilvy,
Bonin joined Crispin Porter + Bogusky in 2004 as a senior producer. His producing credits include the MINI Counterfeit campaign, Burger King Whopperettes and Miller Lite.
