Anyone who's ever seen an interview with legendary rocker Iggy Pop knows that behind the weathered yet intense exterior lies a thoughtful, erudite individual. A perfect candidate, then, for a new series of promos for music channel VH1 Classic, in which artists from different musical genres wax rhapsodic on the nature of their art.

And the fact that Iggy saw fit to liken live performance to "flying...while elephants pummel the earth" was practically a gift for Creative Bubble. The New York-based design/post studio was charged with animating the pearls of wisdom delivered by the participating artists - Pop, REM's Michael Stipe, punk icon Henry Rollins, ex-Rolling Stone Bill Wyman, blues master B.B. King and Kiss' impossibly poodle-haired Paul Stanley.

"The clip that was the most interesting for me was Iggy," says Creative Bubble producer Javier Gonzalez. "He had the weirdest, most eclectic answer." And the imagery crafted by Creative Bubble - bizarre birds, elephants and mushrooms - fits to a T.

The Creative Bubble artists were given edited beds by VH1 with the stars shot in front of black screens. From there, the team was given "free rein artistically" to illustrate the scripts.

Using Photoshop and Illustrator for the elements and After Effects and Cinema 4D for the animating, the artists then set out to give each musician its own visual treatment. The soft-spoken Stipe is set against da Vinci-esque drawings and muted colors, while Rollins' unbridled enthusiasm concerning his first punk rock show is depicted with an iconic "cut and paste" approach. And Kiss' Stanley, in full-on rock evangelist mode, is married to suitably over-the-top cartoons of guitar-bearing cherubs and Marshall stacks perched in heavenly clouds.

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