A publication of Brunico Communications Ltd.

Jane Lloyd reborn

Happy's Award-winning short becomes music video

After steamrolling through the short film circuit and scooping multiple awards, Happy's Jane Lloyd is about to find second life as a music video.

Originally released late last year, Jane Lloyd traces the life of its titular character with a series of chronological vignettes, all of which depict her name in some fashion. From her first days in the maternity ward (where we see her name written on a wristband) through to her untimely death (where we see it for one last time, on a tombstone), the four-and-a-half minute film boasts 225 cuts. No wonder it took nearly two years to complete. "We went out to celebrate the week it was in Resfest," recalls editor Nick Lofting of Union Editorial. "And bizarrely, that night, David Gray's manager called."

Gray's camp was so struck by the film that they wanted to re-purpose it for a music video. For Lofting, who'd already logged hundreds of hours piecing together the film's incredible collage, the request meant going back to the editor's desk once more. "To be honest, after so long, if it had been anything or anyone else..." he laughs. "But I'd just got the album - I love David Gray - and we heard that song and it fit so well, so it was fantastic to do."

Although the video version (for "Alibi") comes in under a minute shorter and doesn't feature some of the more adult-themed material, Lofting says his strategy with the re-edit wasn't simply to compress the film to time. "I wanted it to look as if it was made for that song," he says. "So I tried to hammer home all the scenes with the lyrics." In some instances, that meant going back to the original footage and pulling scenes that didn't make it into the film. It's that attention to detail that Lofting hopes will help the piece find just as much success in its new incarnation. "Jane Lloyd's playing in Tribeca and David Gray's just come out in England," he says. "It's coming to the end of the short film bit, so hopefully it will do well in the video awards too."

Union Editorial> http://www.unioneditorial.com

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May 2010

Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.



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