Benjamin Pacheco, Human
Finalist: Composers
JUST THE FACTS: Age - 28; Hometown - Dayton, Ohio; Education - Studied mechanical engineering/computer science at the University of Vermont; Employ - Human, since Sept. 2004.
PREVIOUS EXPERIENCE: After graduating, Pacheco moved to Boston where he landed a job at Harvard in tech services. While there, he formed a band called Mus-ok ("a cross between Air and Beck") that's still together. After moving to New York and working as a PA on shoots, he got word of a gig in the dub room at Human.
WHAT HE LOVES MOST ABOUT THE JOB: "I've been learning the whole time I've been here."
BEST WORK: Sprite's "Liquid Freedom" for Ogilvy & Mather, Hong Kong. His effervescent indie-rock track accompanies b-ball players on a summer court that conveniently morphs into a pool. "I recorded the track in my apartment except for the drums," he says. "A friend of mine recorded those."
WHAT MAKES A GOOD SPOT COMPOSER: "Being able to interpret what the client wants and balancing that with what you think is cool." And being able to decipher client-speak - a popular directive Pacheco cites is "I want it electronic yet organic."
THE SONG HE WISHES HE WROTE: The Beatles' "A Day in the Life".
Comments
Community
- Blog: Input random and required opinions
- Blog: Extracurricular creative endeavors of a creative industry
- Blog: Behind The Scenes the making of....
Latest Tweets
- SPOT: Hardchorus: A football firm get in touch with their feelings in Puma's Valentine's Day viral. http://hap.ly/2r623 minutes and 45 seconds ago
- SPOT: Young Girl: Dawn Landes is a midnight cowgirl in Jon Watts' video for "Young Girl". http://hap.ly/2r343 minutes and 53 seconds ago
- SPOT: Flame: The Olympic flame crosses Canada in Chris Sargent's spot for RBC. http://hap.ly/2qz1 hour, 3 minutes and 56 seconds ago
- SPOT: Best Fans on the Planet: The NFL pays tribute to its fans in this Super Bowl XLIV spot. http://hap.ly/2qw1 hour, 23 minutes and 28 seconds ago
- SPOT: All 4 Seasons: A man for all seasons. http://hap.ly/2qu1 hour, 28 minutes and 31 seconds ago












