Benjamin Pacheco, Human
Finalist: Composers
JUST THE FACTS: Age - 28; Hometown - Dayton, Ohio; Education - Studied mechanical engineering/computer science at the University of Vermont; Employ - Human, since Sept. 2004.
PREVIOUS EXPERIENCE: After graduating, Pacheco moved to Boston where he landed a job at Harvard in tech services. While there, he formed a band called Mus-ok ("a cross between Air and Beck") that's still together. After moving to New York and working as a PA on shoots, he got word of a gig in the dub room at Human.
WHAT HE LOVES MOST ABOUT THE JOB: "I've been learning the whole time I've been here."
BEST WORK: Sprite's "Liquid Freedom" for Ogilvy & Mather, Hong Kong. His effervescent indie-rock track accompanies b-ball players on a summer court that conveniently morphs into a pool. "I recorded the track in my apartment except for the drums," he says. "A friend of mine recorded those."
WHAT MAKES A GOOD SPOT COMPOSER: "Being able to interpret what the client wants and balancing that with what you think is cool." And being able to decipher client-speak - a popular directive Pacheco cites is "I want it electronic yet organic."
THE SONG HE WISHES HE WROTE: The Beatles' "A Day in the Life".
Comments
Community
- Blog: Input random and required opinions
- Blog: Extracurricular creative endeavors of a creative industry
- Blog: Behind The Scenes the making of....
- Join us on Facebook
- Follow us on Twitter
Latest Tweets
- Jonathan Glazer's short film for The Dead Weather to premiere on Channel 4 on July 13. -KR http://ow.ly/gsTY1 day, 1 hour, 6 minutes and 39 seconds ago
- Tom Dunlap heads to RSA Films http://tinyurl.com/n7ghc31 day, 23 hours, 4 minutes and 25 seconds ago
- Top Spot: MTV - Identity Reboot: Love, joy and desire are the common threads in MTVs internationa.. http://tinyurl.com/mzj7ft1 day, 23 hours, 10 minutes and 59 seconds ago
- 180 head of production Cederic Gairard to join Nexus http://tinyurl.com/mgrn7f2 days, 3 minutes and 48 seconds ago
- Cannes 2009 in photos http://tinyurl.com/kkk9zn2 days, 3 minutes and 52 seconds ago
Magazine
June/July 2009
You know what's awesome? No? We do. And it doesn't start with 'r' and end with 'ecession'. It's our annual IT List, a hamper full of companies, gadgets and trends that entertained and enlightened us over the last 12 months. Read it, along with Cannes predictions by industry luminaries, a report on the new motion graphics talents you need to know about and a feature on Trollbäck + Company in our June/July issue.









