
| by: | Feb 1, 2006 |
In addition to MJZ, who provided the stiffest of competition in '05, many production companies crafted gems and made key roster changes of their own. While respecting legacy and overall clout in the industry, a big part of picking our top 20 production companies simply came down to whether or not each company's work tickled our fancy. Here, in alphabetical order, we list the top companies working in the commercial realm of the past year, besides MJZ, of course.
@RADICAL.MEDIA
Never ones to sit still, the folks from @radical.media made several acquisitions while still turning out some commercial hits. The New York office welcomed exec producer Maya Brewster, who came from Partizan, while the London office brought on Jonathan Davis, former head of broadcast at Leo Burnett, Chicago. The company also partnered with advertising/design agency Tomato to create the tomato+radical project. Long form project A Concert for George won an Emmy and EP Frank Stiefel was elected chairman of AICP, LA. Additionally, @radical picked up the roster of Oil Factory, which closed in London last year, for UK representation. On the work front, commercial hits include Nike "Mask" from Tarsem, Sony PSP "POV" from Dave Meyers, Canon "Rodeo" from The Glue Society and Steve Miller's smart-mouthed bass for ESPN's Bass Master Classic.
ANONYMOUS
Anonymous Content picked up several new directors last year that promise to extend the company's offerings. Among them: visual effects specialist Joseph Kosinski, Justin Reardon and feature director Alex Proyas. Meanwhile, Kieran Walsh departed for Crossroads. As usual, David Fincher turned in a couple of eye-poppers for Anonymous, namely Heineken's Brad Pitt star vehicle "Beer Run" and Motorola "Pebl", which stunningly traces the evolution of the cellphone. Malcolm Venville made a cinematic case for footie in America with "FC USA" and Robert Logevall and Brett Morgan got a piece of HSBC's global campaign through London affiliate Independent Films. V3, Anonymous' integrated division, got involved with VW's 120 Feature Films, and Mark Romanek lit up Coldplay's world in "Speed of Sound" and scored three MVPA awards for Jay-Z's "99 Problems".
BELIEVE MEDIA
Believe Media added a host of new talent to its roster in 2005. Director Jorn Haagen signed for US and UK representation while Jaume Collet-Serra (House of Wax), joined for US and European representation. Stephanie Buttle joined, as did Monica Perez, whom Believe handles for both spots and videos. Albert Kodagolian struck a non-exclusive deal with the company while mainstay Floria Sigismondi extended her relationship to include UK representation through Believe, London. Emily Van Nierop came on as head of production. Meanwhile, its directors kept busy last year with standouts including a pair of vibrant PSAs for HIV/AIDS from Anders Hallberg ("Mural" and "Connection"), another Coke charmer from Vogel.Villar-Rios ("Ticket Inspection"), plus Theraflu "Bus" from Kodagolian and McDonald's "Inner Child" from Joel Pront.

