First there was Sony Dreams, now Panasonic has The One that Got Away, a high-def showcase that brings directors and agencies together to bring to life boards or ideas that never got their fair shake. The program, which is a partnership between Panasonic and its agency Grey Worldwide, aims to promote HD in the advertising community by linking technology with great creative.

Aaron Royer, SVP, associate director of content production at Grey says that the advertising community still hasn't fully embraced HD, "so we thought the best way to overcome that was to link HD with great, creative TV commercials."

Ten agencies will be chosen to present a project from an existing client, which will be shot with a Panasonic HD camera. The program will be unveiled the week of the 2006 AICP launch in New York.