Pot Noodle "Office", "Bar"> Is that a horn in your pants...? HHCL/Red Cell continues to mine the depths of bawdy humor for Pot Noodle by showing men who are unable to hide their desire for soup in a pot. As his urge for Pot Noodle rises, a giant brass horn appears in a poor fellow's pants. Once observant onlookers point out the horn-on for the Noodles, he whips it out, gives it a big blow and runs off to indulge in his lusty cravings. The tag advocates the practice by asking, "Have you got the Pot Noodle Horn?" Not so subtle close-ups of the horn affliction elevate these spots to 'did they just show that' territory.

Agency: HHCL/Red Cell, London
Creative Director: Jonathan Burley
Creative Team: Jonathan Thake, Lee Tan
Agency Producer: Angela Zabala
Production Company: Partizan
Director: Traktor
Editor: Richard Orrick, The White House

Adidas "Made to Perfection"> Us mere mortals have always secretly harbored the notion that some mythical puppetmaster up there crafts balletic NBA supergiants like Kevin Garnett, Tracy McGrady and Tim Duncan. "Made to Perfection" cleverly follows that premise. In a future workshop, the Maker of NBA crafts the stars by hand with loving detail. Once the trio of newly minted NBA All-Stars are under glass, the Maker reaches his divine hand through the heavens and pries open the roof of a stadium, placing each on the court, adding a basketball to the mix as a final prodding gesture.

Agency: TBWA\Chiat\Day
Executive Creative Director: Chuck McBride
Associate Creative Directors/Creatives: Geoff Edwards, Scott Duchon, John Patroulis
Agency Executive Producer: Jennifer Golub
Production Company: Omaha Pictures
Director: Rupert Sanders
Executive Producer: Eric Stern
DP: Jess Hall
Editorial: Neil Smith, The Whitehouse
Visual Effects: Method
Model Maker: Stan Winston

VW "Singin' in the Rain"> Messing around with iconic film moments can be tricky. Or it can result in a clever update. DDB London reached the latter in bringing Gene Kelly breakdancing into the 21st Century for its new Golf GTI. The spot begins with the classic Singin' in the Rain stroll. It all quickly changes when Kelly starts breakdancing, body popping and somersaulting to an energetic electro remixed version of the original tune. Not only do flawless effects and set design make the execution believable, but the concept perfectly supports the idea that the new Golf is 'the original, updated'.

Agency: DDB, London
Creative Team: Steve Jones & Martin Loraine
Agency Producer: Richard Chambers
Production Company: Stink
Directors: NE-O
DP: Patrick Duroux
Editor: Tim Thornton-Allan, Marshall Street Editors
Post-Production: Moving Picture Company
Post Producer: Graham Bird
Lead Inferno: Christophe Allender, Alex Lovejoy
Telecine: Jean-Clement Soret
Music: Mint Royale

Sesame Street "Heroes"> This commercial has figured out something few have: How to communicate to adults in a mature and moving way what is so inherently magical about the Sesame Street phenomenon. The execution is simple and uses a series of childhood photos dating back to the 1920s. A slide show of pics often signals the absence of an original idea, but the twist here is that Neil Armstrong, Mahatma Gandhi, Jackie Robinson and Martin Luther King Jr. are among the kids. The payoff at the end: 'Every child is a story yet to be told. 35 years of believing in the potential of every child.'

Agency: mono, Minneapolis
Creative Directors: Michael Hart, Chris Lange
Art Director: Chris Lange
Copywriter: Michael Hart
Producer: Kris Wong Barrie
Director: Chris Lange, Michael Hart
Director of Photography: Jeff Stonehouse
Editor: Dave Henegar, Butcher, Santa Monica
Editorial Producer: Rob van de Weteringe Buys
Music: Rick Meyer, Modern Music, Minneapolis
Music Producer: Jess Ford, Modern Music
Online: Brian Robinson, Company 3, Los Angeles, Steve Medin, Pixel Farm, Minneapolis

KFC "Flock of Seagulls"> In this ad for KFC from BBH, London, a family addresses their son's penchant for overdone, '80s-inspired hair by songfully equating personal choices to the many offerings in a KFC variety bucket. It's totally ridiculous and a lot of fun as mother becomes the soul-voice of reason and son gets a dig in on his bald-headed father. In another spot, a woman's vocal histrionics shut down a co-worker who wants a bite of her chicken sandwich. The humor of the scripts elevate these spots above a mere dialogue-in-song schtick.

Agency: BBH, London
Agency Producer: Vicky Baldacchino
Creative Director: Nick Gill
Copywriter: Nick Gill
Art Director: Gavin Lester
Director: Scott Vincent
Production Company: Hungry Man, London
Executive Producer: Matt Buels
Director of Photography: Giles Nuttgens
Editorial: John O'Griffiths, Johnny Bongo
Post-Production: The Mill, London
Colorist: Paul Harrison
Music: Human, New York