The best cost-cutting tip you've picked up over the years?

Don't fix it in post.

The best way to woo a client?

With that $800 bottle of red.

The best turndown line you've ever heard?

From a production company: "We're waiting to hear from the director, who is not able to be reached by cell, but may have interest in the boards. He's interested in doing more comedy now - but is still vacationing till next Sunday. We'll get back to you then."

The craziest pitch you've ever encountered?

To shoot a spec spot in three days - on the West Coast, add effects, an original music mnemonic, graphics and integrate it into the agency deck.

Your stress relief of choice?

To watch TV.

The most memorable display of diplomacy?

Most recently I needed to give my CD & AD a time-out. I quietly locked them up in the directors conference room after call-backs. They emerged five minutes later with hugs & thank yous.

The most outrageous proposition anyone has made to you?

"Why don't we just shoot that home pregnancy test campaign in Johannesburg, SA - and we will take you on safari for the weekend."

If you didn't work in advertising, what would you do?

Be a rock star, though I can't sing or play a musical instrument.

What's your favorite quote on advertising?

Continuity is for pussies (a 1995 quote from a well-known director).

Randy Cohen has been VP/director of broadcast production at New York's Kireshenbaum Bond & Partners for the past six years. Prior to that, he spent nine years freelancing.