Advertiser> Johnnie Walker

Based: Kilmarnoch, Scotland

Agency: BBH handles the account internationally.

Total US ad spend: Approx. $2.1 million* in 2002 for four leading brands.

Top five markets: US, Greece, global duty free, Australia and Thailand.

Philosophy: "Keep Walking" (despite copious amounts of Scotch) - the TV campaign began in 1999 with actors Roberto Baggio and Harvey Keitel.

Commercial forte: "Inspiring by pioneering" - BBH.

Favorite directors: Michael Geoghegan, directed four spots in 2002; Rocky Morton, handled two in 2002; and Glazer and Tony Scott who completed one apiece.

Awards: Cannes Gold for "Fish".

What's next: "Looking at new content formats and continuing to create ground-breaking films to follow up 'Fish'."

Boards rock-o-meter: 7/10 - Very stylish advertising for a veritable institution of a brand.

*numbers from CMR

WEBFILES:
Johnnie Walker> http://www.johnniewalker.com