Advertiser> Nike

Based: Beaverton, OR

Agency: Wieden + Kennedy

Global sales: $10.7 billion a year.

US sneaker sales: 42.6% share of $8 billion athletic footwear market.

Philosophy: "If you have a body you're an athlete."

Attitude: Carved out a profitable niche by hiring some of sport's biggest stars.

Agency strategy: Street-cred Presto funk in Asia, while hip-hop influences pervade North America with "Freestyle".

Tagline: Dan Wieden coined the phrase "Just Do It."

Commercial forte: Provides an integrated marketing experience, spins out DVDs and print work on top of TV and movie commercials.

Awards: Nike dominated this year's Cyber Lions, winning seven Lions for work in four different countries; 2003 International ANDY award.

Boards rock-o-meter: 10/10 - Picked up Converse for $305 million, a smooth move - first athletic shoe to be marketed by Nike not bearing the Nike name.

WEBFILES:
Nike> http://www.nike.com