Advertiser> Adidas

Based: Germany

Agencies: 180 in Amsterdam and TBWA\Chiat\Day.

US ad spending: $36.85 million, first half 2002.

US sneaker sales: Adidas has 11.3% share of footwear market.

Philosophy: "An authentic brand, global in the breadth and depth."

Attitude: "Adidas is passionate across the whole spectrum of sport." Indeed, has been official footwear and apparel sponsor of Boston Marathon for 15 years.

Commercial forte: Lately tuned into the psyche of the populace with Budgen's "Slugs" and Fincher's "Mechanical Legs".

Most fun/effective commercial: "Mechanical Legs".

Favorite director: Fredrik Bond.

Kudos: "Forever Sports" received kudos from the highest professional athlete to the grassroots level amateur.

Awards: Two Gold Clios for "Mechanical Legs".

What's next: Look out for soccer sensation David Beckham to light up our screens.

Boards rock-o-meter: 9/10.

WEBFILES:
Adidas> http://www.adidas.com