Visa "Lost Luggage"
Kuntz & Maguire do a fantastic job of turning leatherette into leading protagonist for Visa. Part of a campaign that provides examples of Utopian financial life, "Lost Luggage" posits what would happen if suitcases had homing devices. At the press of a button, a lost bag springs into action, traversing high and low to wheel its way back to its rightful owner. The jaunty soundtrack is a perfect fit, and the tenacity of the wayward bag - especially the mid-air, air-to-boat leap and the split-screen action - is priceless.

Agency: Leo Burnett, Toronto
Creative Director/Writer: Judy John
Copywriters: Sean Barlow, Josh Rachlis
Art Directors: Frank Lepre, Paul Giannetta
Agency Producer: Dena Thompson
Production Company: newnew films, Toronto
Directors: Kuntz & Maguire
Producer: Geoff Cornish
DP: Steve Keith Roach
Editorial: Flashcut Editing, Toronto
Music: Groove Addicts, LA
Effects: Spin Productions, Toronto
Color: Spin Productions, Toronto

Honda "Cog"
It's not often a spot grabs you without music, crafty dialog or high-end effects. Honda "Cog" does just that. The 2:00 spot follows a domino-like mechanical chain reaction set off by one simple cog. Mufflers, tailpipes, screws, tires and more interact with each other until a spanking new Accord rolls off the platform. "We wanted to show how beautifully the car was made," says copywriter Walker. "We felt it best to take it apart and show each component." Simple, clean direction intensifies the balletic movements of the apparatus.

Agency: Wieden + Kennedy, London
Copywriter: Ben Walker
Art Director: Matt Gooden
Agency Producer: Rob Steiner
Prodco: Partizan Midi Minuit, London
Director: Antoine Bardou-Jacquet
Post Production: The Mill, London
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill
Music: "Rapper's Delight", Sugar Hill Gang

Pioneer "Headbangers"
Appealing to 'tuners' - those extreme auto-enthusiasts in the male 16- to 24-year-old demo - this animated spot for Pioneer shows how deep the love for a good sound system can be. Animated by Michael Overbeck (check his tricked-out short Tongues and Taxis), four dudes rock out hard while cruising the streets in a convertible. As the volume of the stereo increases, so too does the fervor of headbanging, until one guy's head flies right off. It's an uncomplicated idea - rocking out - executed with authenticity.

Agency: BBDO, West
Executive Creative Director: Jim Lesser
Copywriters: Jim Lesser, Steve Howard
Art Directors: Rickie Daglian, Sakol Mongkolkasetarin, Jason Roberts
Agency Producers: Tim Jacobs, Jamee Natella, Joanne Rotella
Production Company: Mekanism, SF
Director: Michael Overbeck
Executive Producer: Tommy Means
Producer: Don Parker

Johnnie Walker "Fish"
Magical and majestic best describe Johnnie Walker's "Fish". In the spot, a school of amphibious humans frolics between the shadows and sunbeams of a tropical sea, periodically leaping from the water. As the soundtrack of delicate arpeggios drives the action, one swimmer plants foot to ground and walks from the water. With the help of Framestore CFC, visual maestro Daniel Kleinman brings his craft a step further by taking the notion of evolution and applying it to the whisky brand's tag: "Keep Walking".

Agency: Bartle Bogle Hegarty, London
Creatives: Clive Pickering, Neil Dawson
Agency Producer: Amy Sugden
Production Company: Spectre, London
Director: Daniel Kleinman
Producers: Johnnie Frankel
DP: Ivan Bird
Editorial: Steve Gandolfi, Cut and Run, UK
Post Production: Framestore CFC, London
VFX Supervisors: William Bartlett, Murray Butler
CGI Supervisor: Andrew Daffy
Post Producer: Helen MacKenzie

Nintendo "Rush"
Nintendo attempts to catch up to the subversive nature of advertising from PlayStation and Xbox with a new visceral spot for its GameCube. Shot in Australia over two days, the spot shows a man experiencing violent nightmares as cubes manifest themselves within his body. Extreme close-ups and wide-angle shots utilizing Panavision's Frasier lens - capable of extreme depth of field - give the spot a creepy, surreal quality, exactly the look that director Milk was seeking.

Agency: Leo Burnett, Chicago
EVP/ECD: Jonathan Hoffman
VP/CD: Bill Stone
Art Director: Aaron Noffsinger
Copywriter: Pete Lefebvre
Production Company: @radical.media, Sydney
Director: Chris Milk
Exec Producer: Donna Portaro
Producer: Julie Ahlberg
DP: Igor Jadue-Lillo
Editorial: Karl Marks, Sydney
Effects: Fin Design, Sydney
Audio Post: Corner Post, Sydney