As kids, Allan Schwartzberg and Bob Mann made pilgrimages to the corner of 52nd and Broadway to catch the magic at Birdland, the seminal jazz club named after Charlie Parker. It's fitting then that after an arduous search for real estate
in Manhattan this year, they returned to the site to open Deep Diner Music
right upstairs.

Schwartzberg is a first-call session drummer nominated for the Rock and Roll Hall of Fame, and Mann is known as the guitar player of choice for James Taylor, Barbara Streisand and Celine Dion.

The last four years have seen the duo scoring the Terry Hatcher/Howie Long and Ving Rhames/Vanessa Williams spots for Radio Shack and their in-house agency Circle R. This year's Christmas campaign is being recorded in Deep Diner's new live room and features Shwartzberg and Mann backing up Paul Shaffer. The same live room was recently used to record a ten-piece string section and eight horns for the new Steve Tyrell jazz album, which Mann produced for Columbia.

ProTools and Digital Performer anchor the tech side of the facility, with a 42-inch plasma screen for playback. The equipment and renovations were financed out of cash flow and a small personal loan.

Shwartzberg and Mann list their direct competition as the established musician-owned houses like New York Noise, David Horowitz and Sunday Productions - all of whom are friends. "Everybody is rooting for work to stay in New York. And as long as it does, it's better for everybody," says Shwartzberg.

WEBFILES:
Deep Diner> http://www.deepdiner.com