"They told us that this was the biggest thing they had ever shot in Cape Town," says director Theo Delaney of the recent Tropicana shoot that took Delaney and Danny Fleet's new prodco Hotspur & Argyle of London and Chicago's Element 79 Partners to the South African metropolis.

Inspired by grand Hollywood musicals and sly musical comedies "I Think I'll Walk" is a fruit juice laden extravaganza as an everyday businessman is driven to song when he sips his Tropicana Pure Premium. He sashays out his office to the tune of "Sunshine Day" (think Brady Bunch) and encounters various townsfolk who all get into the act, culminating in a full-scale street party. The entire spot was shot in-camera without the visual wizardry of post.

The spot required four cameras, 500 extras, 5,000 balloons, spewing fire hydrants, tickertape, trapeze artists and American street dressing, including the recreation of a subway entrance. Cape Town's Gatehouse serviced the job.

Cost-effectiveness, temperate weather and the ability to shut down the city's main street were all factors that took the production to Cape Town. "Besides, if it was shot in New York, that guy would have got pummeled," quips copywriter Canice Neary, who worked with art director Doug Behm, producer Nicky Furno, ECD Dennis Ryan, editor David Brixton of the Whitehouse and composers Hein Hoven and Richard Boston of B5 Music (Chris Jouannou and John Wood of Agent Jackson composed an early version of the song).

Another spot in the campaign draws on recent scientific findings that the OJ lowers blood pressure, while "On the go J" highlights the new portable bottle.