A publication of Brunico Communications Ltd.

Archive: Jun 1, 2002


Word
Economic collapse? No ...
Board Flow
Overall board flow: 6/10
Director's Chair
On the Spot
Cuba: Getting it right ...
Clientology
Ideas
From the head of Zeus an ...
OJ and fun in the land of ...
Special Report: Effective Advertising
Special Report: Cannes Preview
Special Report: Dream Teams
Special Report: Awards-O-Rama
D&AD turns 40
Clio Awards
One show, many pencils
More crisis than prizes: ...
Special Report: Wieden + Kennedy
W+K: 20 years of soul ...
Regional Focus: Latin America
Bulletin Board
Inventory
A look at who's making ...

Advertising
Bieber's docu-spots
by: Jun 1, 2002 Print

McKinney & Silver Advertising, Raleigh, NC produced mini-documentaries as TV and trailer promos for Raleigh's annual DoubleTake / Full Frame Documentary Film Festival. Commercial director Tim Bieber of Chicago's Mr. Big Films, shot the two- to three-minute long trailers on 16mm film with a six-man crew, natural light, and no props or wardrobe.

The spots include a piece on the ever-bustling Ganges river; an informative look at a lawn mower racing club in Alabama, narrated by a charming speed enthusiast; a conversation with an odd middle-class man demonstrating his relationship with his pet robotic dog; a peek into the handlebar moustache club in London; and a look at the unusual singing style of Chicago's "350-pound schizophrenic lyrical messiah" Wesley Willis, a homeless man whose sidewalk wailings got him signed to Jello Biafra's Alternative Tentacles punk label. Says Bieber, "Dealing with eccentric people is good practice for dealing with actors."

All the spots fit within the tagline, "How much reality can you handle?"

Editors Michael Elliott, Lucas Eskin and Brad Wetmore of bicoastal Mad River Post edited all but one into TV spots.

Webfiles:
Mr. Big Films> http://www.mrbigfilm.com


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