A publication of Brunico Communications Ltd.

Archive: May 1, 2002


Word
Kill yer TV, hump yer PC
Board Flow
Overall board flow: 6/10
Scope
Clientology
Xbox plays philosopher
On the Spot
Even the caviar is cheap, ...
Spotopsy
Rocky & Mike's Hard Day
A/V Club
Regional Focus: Eastern and Central Europe
Rushing east
Poland's creative frontier
Czeching the backwards ...
Zesty Zagreb ad zealots
Rad-ish drives US creative
Special Report: Broadcast Design
Shifting tides: ...
Klasky chews on Ozzie
Creativity is the plan
Special Report: Interactive Case Studies
Online marketing by the ...
So long sheet metal porn
Special Report: Directors on Top
Directors on Top
Jonas Akerlund
Bruno Aveillan
Brian Beletic
Bryan Buckley
Tom Carty
Curtis Wehrfritz
Laurence Dunmore
Craig Gillespie
Paul Goldman
Colin Gregg
Michael Patrick Jann
Walter Kehr
Gary McKendry
Dominic Murphy
Mehdi Norowzian
Klaus Obermeyer
Peluca
Lisa Rubisch
Ralf Schmerberg
Zack Snyder
Traktor
Malcolm Venville
David Lodge
Bulletin Board
MJZ slides into London
Prodco Hookups
Nike, meet Fight ...
Royal Tenenbaums ...
British post/effects ...
AICP and CFPE mingle ...
Inventory
A look at who's making ...

Advertising
Special Report: Directors on Top
Klaus Obermeyer
by: May 1, 2002 Print

Production affiliation: Internationally - Flying Tiger Films
Years directing: 2
Shoot days in 2001: 50
Geography: American, based in Los Angeles
Personal favorite spot: Visa "Bobsled"
Extreme cred: Not only did Obermeyer (the son of an eponymous ski apparel magnate) literally grow up on the slopes of Aspen, the man surfs, climbs and can most likely kick your ass (he has a black belt in Karate).

*

Beautiful film of breathtaking vistas and seamless extreme sport action are Klaus Obermeyer's hallmark.

Since moving from shooting oh-so-extreme ski flicks, Obermeyer shot Visa's Olympic campaign for BBDO New York, and spots for BMW for Fallon Minneapolis, Samsung International for FCB New York, Chevrolet for Campbell-Ewald Detroit and most recently, a 60-second spot for the US Marine Corps out of JWT Atlanta. While some contain extensive special effects, all are based in very organic looking film, imbuing the work with a natural feel.

Obermeyer likes the challenge of combining different elements. Visa "Bobsled" for example, enabled him to meld beautiful visuals with impressive action and a humorous narrative. In the spot, a women's bobsled team doing a high-speed night training run (filmed from several different angles) suddenly brakes for a white rabbit wandering around the track.

Last year, Obermeyer was chosen from a hundred directors by JWT to shoot the first recruiting spot for the Marine Corps in almost five years. "The Climb," shot in Monument Valley, shows a recruit climbing up the face of a towering rock with his bare hands, a metaphor for the demanding path to become a Marine. Images projected on the side of the rock represent the history of the Corps. At the peak, the recruit is transformed into a Marine in full uniform.

The ambitious project was shot in collaboration with the Marines, who provided the talent as well as the helicopters with which the crew and tons of filmmaking gear were flown to set atop the 600-foot rock face. Helicopters were also used to lift a 2,500-pound Techno crane halfway up the side of the rock, where it was secured on a small platform and used to record some of the most daring climbing scenes. The logistically challenging spot was shot during five days in August and required additional shoot days on a special effects stage. Post-production carried on through fall.

Obermeyer credits the supreme effort of his team as well as of the Marines for the commercial's success.


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