The Royal Tenenbaums looked like geniuses Mar. 14 at the Golden Trailer Awards.

Previews for the Wes Anderson film picked up three awards including Best of Show. Other winners included, Memento for Best Drama, Panic Room for Best Horror/Thriller and Moulin Rouge for Best Romance.

David Singh, SVP of creative film services at Buena Vista Pictures, said there was no master strategy behind the Tenenbaum trailer that won the top prize.

"We were just trying to make an interesting and funny piece. One that would showcase Wes's vision and the cast. Mark [Woolen] did a great job of that."

Mark Woolen, a Venice-based trailer specialist whose wide-ranging edits include Schindler's List, Fargo, Traffic, The Man Who Wasn't There, Austin Powers III and I Am Sam, had to distill more than 60 hours of footage into 90 seconds for Tenenbaums. "The film hadn't been cut yet. I was working from dailies so I actually did my own very fast rough cut of the movie to see how things laid out."

Host Kathy Griffin's leave-the-dead pace and irreverent tone was a welcome palette cleanser between the bloated main courses of awards season. Golden Trailer co-founder Monica Brady assures us, "It's the movie awards show guaranteed against attention deficit disorder."

The show is also guaranteed against pretentiousness and formal wear. It was a chilly night in Hollywood as the hopefuls swarmed the El Capitan Theatre in a sartorial range that spanned art-grad-black-on-black to Dude-where's-my-comb. The near-capacity crowd cheered winners in 17 categories including, Trashiest Trailer, Best Trailer - No Movie and the Golden Fleece Award for the best job of selling an audience on a "not-so-great" movie.

Santa Monica-based Global Doghouse plucked this year's Fleece for their work on The Business of Strangers and also grabbed Best Drama and Most Original Awards for Memento. Giaronomo Productions flew home to New York with the hardware for Best Voice Over, Best Horror/Thriller, Best Music and Best Action trailers.

Judges for the third annual awards included actor Ben Stiller (Meet the Parents); producer Kathleen Kennedy (Jurassic Park, ET); director Brett Ratner, (Family Man); director Atom Egoyan, (The Sweet Hereafter); and film critic Peter Travers (Rolling Stone).

For the full list of winners and credits hitch yourself up to: http://www.goldentrailer.com.