A publication of Brunico Communications Ltd.

Archive: Feb 1, 2002


Word
Shake it down
Board Flow
Overall board flow: 5/10
Spotopsy
Director's Chair
On the Spot
Regional Report: Canada
Around the world in 360 ...
On the zag
Toronto's McLaren McCann ...
Apple Box Productions
Guenette new alpha Wolf
Toronto's latest agency ...
Palmer Jarvis DDB has ...
Jet set
Oot n'aboot
Toronto-based John St., ...
Toronto's Industry Films ...
In search of the high ...
Revolver gets with ...
The Radke connection
This fall, Toronto's Fade ...
The Don speaks
Special Report: Youth Advertising
Special Report: Animation + Effects Talent
Special Report: Stock Footage
Bulletin Board
Yessian heads west
Chiat/Day's last pants
Area 51 launches features ...
Jordan feels the Sound of ...
AdCritic.gone
@radical mourns Frick
Epoch expands
RKCR/Y&R anit-advertise ...
Inventory
A look at who's making ...

Advertising
AdCritic.gone
by: Feb 1, 2002 Print

AdCritic.com, a Web site that used streaming video to showcase TV commercials, is no more. Citing the economic downturn and a lack of resources, the site has removed its commercial content.

"We are offline until we can find an investor or an acquirer, basically because of funding, although we are talking to a couple of interested parties," says site founder Peter Beckman. "In 2000, so many people came to the site that we were spending more than we can afford and credit caught up to us."

This sentiment was furthered by a statement posted on the AdCritic site, with other online voices, such as slashdot.org, ad-rag.com and fuckedcompany.com generating healthy discussion over the site's demise.

Launched in January 1999, AdCritic archived commercials, including the highly anticipated Super Bowl spots, thereby sparing many the pain of having to sit through the game. Despite revenue generated by submission fees and banner ads, the business model, like so many dot-coms, proved unsound.

"Technically, the economic winds changed for the online world very quickly, and caused us to have to change our business plan to match those changes," reads the statement. "The development lead time of those new changes, coupled with a lack of resources to develop our research facilities to their full potential, put us in a position where we simply could not continue our operations without outside funding."


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