Boards Magazine
Word
Shake it down
Board Flow
Board Flow
Overall board flow: 5/10
Spotopsy
VW's out there over here
Arnold Worldwide, Boston and HKM director/DP Christian Loubek spin a poignant po-mo tale of inter-office strife in "Over Here," a 60-second spot for Volkswagens New Beetle Turbo S.
Director's Chair
Alejandro González Iñárritu
Mexican filmmaker Alejandro González Iñárritu cut his teeth making commercials for a decade before directing and producing
Amores Perros.
Pandey's waking observations
Top Indian commercials director Prasoon Pandey, who recently signed to London's JFA for UK representation, credits everything around him as an influence for his humorous and insightful 30-second films.
On the Spot
Desert Colors: Marketing in the Middle East
Within hours of committing to a project for Saudi Arabia's National Agricultural Development Company (NADEC), Marcus Nispel turned on the television and watched as the Twin Towers collapsed in New York.
Regional Report: Canada
Around the world in 360 degress
On the zag
Flash forward
Toronto's McLaren McCann used Flash animation as an affordable means to advertise established GM vehicles in a new light, and as a stepping stone to interactive branding.
Apple Box Productions
Guenette new alpha Wolf
Grip forged from Labatt's blues
Toronto's latest agency player, Grip Limited was, as the old James song goes, born of frustration. In this case, it was a frustrated advertiser, convinced it was not getting the best value from its current agency or from the existing agency world in general, which did the birthing.
Subtly gratuitous PJ DDB
Palmer Jarvis DDB has been lauded as Canada's best creative agency, and art director Marketa Krivy and copywriter Ben Weinberg are among the top young talents at the Toronto office.
Jet set
Oot n'aboot
Word on the street
Toronto-based John St., formed in summer 2001 by a team of key players from beleaguered Toronto shop Ammirati Puris, plucked three juicy account plums this winter, marking an auspicious beginning for one of Canada's two most talked about agency start-ups.
Industry kanuckles down with Middleditch
Toronto's Industry Films has fostered a blossoming trans-continental relationship with Sydney, Australia-based director Paul Middleditch, and has named two new executive producers.
Untitled BC
In search of the high caliber creative, Toronto-
Revolver gets with Sorrenti
The Radke connection
Casting Pearls
This fall, Toronto's Fade To Black Casting recently put the finishing touches on a new studio, making the company a technological standout among North American casting operations.
The Don speaks
Special Report: Youth Advertising
Commercials are my anti-drug
Advertising to the youth market very often relies on co-opting intangibles like "cool" or the latest street trends; when it comes to moving the latest trainers or Grand Theft Auto 3, this makes perfect sense.
Method acting
Special Report: Animation + Effects Talent
Poor Leno
Heads high
Chile Reality
Reality Check Studios, a Hollywood visual effects and design studio, has added a dash of South American flavor to its new 10,000-square-foot space on Melrose Blvd.
Superheros save the game
Radiation-enhanced golf gear and a plot to rid the game of all evil are behind "Golf Gods," a retro animated campaign out of J.J. Sedelmaier and Arnold Worldwide for golf brand Footjoy.
The Hatchling
La Maison's fantasy worlds
Only one year after its launch, Paris-based effects company La Maison can already look back on a wide range of accomplished work for movies, commercials and music videos and a large international clientele, including many US clients.
Special Report: Stock Footage
Stock making sense
The creatives are cranky. Again. This time they absolutely can't face another day unless they get that seminal 1969 TV performance by Credence Clearwater Revival and black and white footage of kids in saddle shoes scurrying to duck and cover.
Stock in the name of love
Fifty years ago Warren Miller was a ski bum in Sun Valley. But he was a ski bum with a passion. He slept in his car at night and filmed his friends with a borrowed camera during the day. The latest Warren Miller film, Cold Fusion, was self-released in 175 cities playing in 720-2000 seat venues for $15-20 a ticket (you do the math).
Stock motion
Michael Gallelli is VP in charge of the Motion Offering at Getty Images. You may argue the pretentiousness of the terminology, but the breadth, quality and relevance of the stock footage collections from brands ImageBank, Archive Films and EyeWire Motion are undeniable.
Bulletin Board
Yessian heads west
Chiat/Day's last pants
Area 51 launches features division
Jordan feels the Sound of Time
AdCritic.gone
@radical mourns Frick
Epoch expands
RKCR/Y&R anit-advertise the Royal Marines
Inventory
Inventory
A look at who's making the moves...