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Archive: Jan 1, 2002


Word
2001 Moments
2001 Moments
Board Flow
Overall board flow: 5/10
Overall board flow: 5/10
Spotopsy
The Nintendo GameCube ...
The Nintendo GameCube salvo fired into the games console commercial mêlée embraces a dreamy surreal aesthetic at the same time as showcasing the category's all-important game footage.
Special Feature
The 2001 Boards Summit ...
The 2001 Boards Summit saw many of the industry's major players talking turkey on such core issues as cost, creativity and relationships, as well as addressing economic challenges and a "fundamental shift" in the workings of the biz.
Directo'rs Chair
Stefan Treschow paints ...
Stefan Treschow paints with a fine brush, directing actors into nonchalant situations disrupted by occurrences both silly and poignant in their outcomes.
Director's Chair
The requirements for ...
The requirements for submission to the Music Video Production Association's (MVPA) Fourth Annual Director's Cuts Film Festival were two-fold: The director had to have representation in the music video industry, and the film, like any resulting fame, could not exceed 15 minutes.
Regional Focus: Spain, France + Italy
Artfully disturbing is ...
Artfully disturbing is perhaps the best way to describe "Where There's Hair, There's Joy," the latest project out of Milmilks*, an offshoot of Spanish agency *S,C,P,F. . .
Quad/ Ruggerio
Quad/ Ruggerio
Keeping Remo Asatsu's ...
Keeping Remo Asatsu's broadcast production department humming is a full-time gig for Alvaro Gorospe and Sonia Gomez, especially when one considers they are the department.
Representá
Representá
Into thr Arena bobina
Into thr Arena bobina
In three years as a ...
In three years as a commercials director, Propaganda Producciones' David Alcalde has created a reel of humor, cinematics and more than a little bit of the old ultraviolence.
Jose Maria De Orbe ...
Jose Maria De Orbe specializes in directing commercials fitting into his own neo-realistic sensibility.
When French graphic ...
When French graphic designers direct
Leagas Delaney Paris, the ...
Leagas Delaney Paris, the French branch of the 20-year-old London agency characterizes itself as
Playgroup's strut-bot ...
Playgroup's strut-bot busts out
Renault advertising ...
Renault advertising manager David Menochet shares his thoughts on his intrinsically Gallic brand of automobile, its agency and French advertising style.
Just because you're ...
Just because you're paranoid...
As Italy's oldest and ...
As Italy's oldest and largest agency, Armando Testa has its roots firmly planted in the Italian - and European - creative markets.
Lowe Lintas Pirella ...
Lowe Lintas Pirella Gottsche & Partners
Strong visuals and ...
Strong visuals and beautiful pictures are the driving force behind Italian production company BRW & Partners.
It's up to HD
It's up to HD
Breaking the ...
Breaking the booty-centric mould
Special Report: Music + Sound
Santa Monica-based sound ...
Santa Monica-based sound design studio Stimmüng branches out into music.
Horrible music sounds nice
Horrible music sounds nice
The use of a Nortec track ...
The use of a Nortec track in the latest Volvo campaign serves as an example of organic linkups between artists and agencies.
Facing the Beemer
Facing the Beemer
London's Adelphoi dwells ...
London's Adelphoi dwells as much in the world of leading edge pop and dance as it does in sound and music work for commercials, broadcast and new media branding, events and other audio-friendly gigs.
Humans making music
Humans making music
Sound designer and ...
Sound designer and composer Jon Klok began experimenting with noise at a young age. "I was lucky to have a piano and an old cassette recorder in my childhood," states the Denmark native. "I remember my fascination with these instruments. I would record bits and pieces and make small productions with my brother.
May we present for your ...
May we present for your consideration: commercial composer Thad Spencer composes the music for Marc Forster's feature "Monster's Ball"; and sound designer Tim Gedemer of Spank breathes life (or perhaps death) into the Hughes Brothers' gothic ripper flick "From Hell."
On the Spot
A new campaign for Land ...
A new campaign for Land Rover's Discovery out of Austin's GSD&M, produced by Plum Productions and directed by Eric Saarinen travels the world from South America to China and beyond, all in 30 seconds. Or does it?
Special Report: Post Production
The Mill and the UK ...
The Mill and the UK branch of the Jim Henson Creature Shop conspired to put the devil into the unnatural infant featured in a spot for the VW Lupo, created by Jeremy Craigen and Joanna Wenley of BMP DDP London and directed by Harry Nash's Fredrik Bond.
Three's company in New ...
Three's company in New York
The squad of scream-red ...
The squad of scream-red vehicles rips through mist-shrouded tunnels and over rain-slick bridges. They scramble between death defying formations until the Viper launches from the middle of the pack, barrel rolls over the lead cars, lands and tears away. Cut to: The drivers' doors open to reveal fighter pilots dressed for combat. They scramble their jets and barnstorm through the cavernous hangar, brushing the roofs of the full line of Dodge cars and trucks.
Unzipping the twist
Unzipping the twist
While handling edits on a ...
While handling edits on a wide array of mad creative, Mad River Post also has its deft hands full with a program of expansion that brings its talent-centric ethos to new markets.
Cocooning with Björk
Cocooning with Björk
In just under a year, and ...
In just under a year, and a pretty depressed year at that, upstart editorial house Chrome has managed to cut marquee commercial projects for clients like Pepsi, Budweiser and Pocari as well as videos for David Gray and uber-popsters *NSync. Not bad for two guys, a girl and an editing suite.
Bulletin Board
Framestore merges with CFC
Framestore merges with CFC
CDD's good news
CDD's good news
At home with appliances
At home with appliances
Berlin Cameron Red Cell
Berlin Cameron Red Cell
Big Chair Productions has ...
Big Chair Productions has delivered its first TV campaign for its creative-through-production client, Sam Adams Lager.
Not so comfortable
Not so comfortable
Miami Beach incentives
Miami Beach incentives
Warp Films
Warp Films
Metro Pictures branches ...
Metro Pictures branches out to New Zealand
Arnold Worldwide creative ...
Arnold Worldwide creative director Pete Favat has expanded his anti-smoking oeuvre, serving up the sad truth in a half-hour MTV documentary called "I Can't Breathe."
Pitch director Patrick ...
Pitch director Patrick Smith drew on aesthetics from the days of sock hops and doo-wop to create a retro chic, animated clip art campaign for New York Metro, a city search engine, out of DeVito/Verdi.
Feature: MJZ
In December, former ...
In December, former Propaganda/Satellite Films directors Spike Jonze, Dante Ariola, Tom Kuntz and Mike Maguire inked deals with bicoastal Morton Jankel Zander along with producer Vince Landay and former head of sales Dana Balkin.
Inventory
A look at who's making ...
A look at who's making the moves.

Advertising
Regional Focus: Spain, France + Italy
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Quad/ Ruggerio
by: Sandy Hunter Jan 1, 2002 Print

Paris' Quad Productions recently traveled to Barcelona to work with Ruggiero Films on a commercial for client Areva.

Director Frédéric Tellier needed to shoot 11 sequences, relating in different emotional and situational ways to the letter "A." In order to provide Tellier and his producer, Nicholas Duval, with multiple location options, Ruggiero employed four location managers over the course of one week. That said, some sets were constructed to streamline the six-day shoot; furthermore, the sets were built at a studio situated between one location, Barcelona's Mies van der Rohe Pavilion, and a conveniently located highway on-ramp. Securing the 55 required talent as well as 90 extras for the choral spot also fell to Ruggerio.

WEBFILES:
Ruggierofilms> http://www.ruggierofilms.es


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