A collective of New York composers has converged to create a commercial music company with a decidedly Human approach.

Human Worldwide is comprised of composers Andy Bloch, Drazen Bosjnak, Morgan Visconti and Gareth Williams, as well as executive producer Marc Altshuler, all partners in the company. Paris-based composer Simon Cliquet, a long-time musical collaborator with Luc Besson's Europa Corp., humanizes things for the group on the European front. Additionally, Human represents composer/musician David Torn for advertising projects. Bosjnak, who was previously with Tomandandy, New York, says the company acts as a buffer between the established cruel system and he and his partners.

"At most music companies, people compete internally over jobs so they can make money. Here, we just want to blow each other away with better work. No matter who wins, the money stays inside of the company," says Bosjnak. "The company isn't driven with negative, animal-like competition. We can freely exchange information and work for the mutual benefit of the group."

Projects for the group have included spots and campaigns for AmEx, Steve Madden, New York Tourism, British Petroleum and Seiko, as well as music and sound design for the "Final Fantasy" DVD release. Other more community oriented projects, like electronic music classes for interested locals, are on Human's project agenda. That said, Bosjnak is clear that spot music is at the core of this Human.

"I am not that big of a fan of advertising, but jobs like this British Petroleum campaign (out of Ogilvy & Mather), are really cool. It was in a documentary style and it interviewed 600 people on the streets of New York and London and asked, 'If you had the power to talk to people in charge of oil companies, what would you say?' The breakbeat music with a paddy melody on top was empowering and optimistic."

Bosjnak describes the musical offerings of himself and his fellow Humans: "Andy is more orchestral and mature sounding, while on the other side, I'll run out like a metal puppy banging out crazy beats. We've all been around for long enough, so it all kind of works. Morgan knows hooky, poppy, catchy tunes and Gareth combines it all. Every reel shops out with the line, music and sound design initiative," he explains.

As for the somewhat risky prospect of opening a new company in these troubled times, Bosjnak is optimistic and philosophical.

"The worst thing to do now is to go on with the depression vibe. Rather than doing that we are just saying build from scratch in tough times. If everyone had done this, we would be in a much better place," says Bosjnak. "To sustain yourself you have to accept the rules of the game. But success is not how much money you make, it's people and relationships."

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Human Worldwide> http://www.humanworldwide.com