Back by absolutely no demand whatsoever, the 2001 installment of Boards' picks of the year's best ad moments. Herewith, a random sampling of some of the worthy, the weird and the silly that may or may not have appeared on the (insert award show name here) program.

Kiss My...

Reebok "Defy." The beginning and perhaps the end of a conversation about commercial moments. The 60-second Brian Beletic-directed thrill ride from Berlin Cameron & Partners nourishes the starving eyeball each time it's viewed. From the guy pulling the giant slingshot toward the camera at the beginning, through the Thai kick-volleyballers, the young lady lasciviously licking her metal filled chops and the guy lying on the floor of the laundromat, screaming the depths of his soul into a microphone, and every gravity - and boredom-defying moment of physical exuberance in between, age does not whither nor custom stale this ode to expression. The shot of NBA player Steve Francis jumping, from a standstill, over a moving car possibly the most thrilling two seconds of footage of a clothed man ever.

Speaking of Sneaks

Nike "Freestyle." Maybe it didn't get any love at Cannes but this spot should take its place in the annals of zeitgeist-grabbers out of W+K. There's no 'I' in the spot's team of director Paul Hunter, creatives Jimmy Smith and Hal Curtis, choreographer Savion Glover, Afrika Bambaataa (working with Jeff Elmassian), editor Adam Pertofsky and pro and street ballers. OK, there are several 'I's but the point is, the efforts of all combine seamlessly into an ad that gives basketball a good name and takes Nike along for the ride.

You Like to Wrestle?

Dr. Pepper "Over Friendly Father." The worst that could happen would be failing to take note of the gemlike comedic moments in this spot - like the father's head fake or the kid's sideburns. Kudos to Mother and director Bryan Buckley.

Rock On, Brother

Holiday Inn "Room Service." Many directors talk at length about the importance of casting and performance; many words could be saved by simply screening this commercial from our friends at Fallon. Director Jesse Peretz coaxes a tour de force of haplessness from the terminally disheveled Mark, whose performance is matched by his co-star, the business guy across the hall who busts the pajama-clad slacker about to nosh from a spent room service tray. Mark's response to business guy's itemization of available room service items and the latter's delivery of the immortal line "Rock on, brother" are perpetually funny commercial gold.

Street Fighting Starch

Super Noodles "Face Off." West Side Story as told by Mother. Specifically, the choreography and facial expressions captured by director Fredrik Bond as the lumpy starches meet the poufy greens and grains in the street.

Broadway Poetry

Visa "Broadway Poem." Last year we included good and the bad moments from spots and from life in the commercial world. This year we didn't do that. This year's bad moments were the worst moments that we could have never imagined. Much has been written about the tenor and tone and intention behind post September 11 ads - way too much in fact.

Visa's "Broadway Poem," created by BBDO and directed by Gregor Nicholas out of @radical.media is simply a great looking and moving spot and even has a cameo from Mos Def.