A publication of Brunico Communications Ltd.

Archive: Jan 1, 2002


Word
2001 Moments
Board Flow
Overall board flow: 5/10
Spotopsy
Special Feature
Directo'rs Chair
Director's Chair
Regional Focus: Spain, France + Italy
Artfully disturbing is ...
Quad/ Ruggerio
Keeping Remo Asatsu's ...
Representá
Into thr Arena bobina
In three years as a ...
Jose Maria De Orbe ...
When French graphic ...
Leagas Delaney Paris, the ...
Playgroup's strut-bot ...
Renault advertising ...
Just because you're ...
As Italy's oldest and ...
Lowe Lintas Pirella ...
Strong visuals and ...
It's up to HD
Breaking the ...
Special Report: Music + Sound
On the Spot
Special Report: Post Production
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Feature: MJZ
Inventory
A look at who's making ...

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Special Report: Post Production
VW possesses The Mill and Henson's
The Mill and the UK branch of the Jim Henson Creature Shop conspired to put the devil into the unnatural infant featured in a spot for the VW Lupo, created by Jeremy Craigen and Joanna Wenley of BMP DDP London and directed by Harry Nash's Fredrik Bond.
by: Jan 1, 2002 Print

Set in an appropriately gloomy Czech hospital, "Baby" features a willowy young nurse who is alerted by strange noises that little Lupo has gone astray. She notices a pried open door and comes across an occupied hospital bed that has been viciously bent out of shape. Following a path of destruction through a ward (where we see beds tossed about by Lupo's unseen passage), the nurse spots the wee thing crawling into an air duct. She follows, increasingly alarmed, pushing aside frogs littered in his unhallowed wake. He then scampers dog-like down a hall, makes a sliding sideways turn and bursts outside into the snow, all with supernatural speed and force. The nurse runs out after him and when she looks in his eyes, realizes he is possessed by the car.

Craigen says Bond suggested using animatronics to create the child and that its animalistic movements helped suspend viewer disbelief.

Five Henson's puppeteers managed the child's movement as it was filmed scampering on a treadmill roughly four feet off the ground. Bond filmed a baby's head and shoulders, which were composited onto the puppet after the shoot. Combining these baby elements, animating some limb movements and realistically compositing the child onto the various live action hospital and exterior plates fell to the flame team of Barnsley, Chris Knight and Phil Crow. Reflection and shadow plates were also added, while puppeteers and their shadows were removed.

The end result is a baby that looks anything but realistic, but all involved agreed the jerky gallop of the baby suited the supernatural spokes-infant. "You look at it and the unreality of it works. You don't see babies doing that so you can't compare it to anything real, so we compared it to an animal running in the wild which I think went well with the demon baby," says Knight.

The spot was cut by Rick Russell of Final Cut, London and scored with Leftfield's "6-8 Wall" from their album "Rhythm & Stealth" as mixed by Roland of London's Scramble. To view the spot, visit http://www.boardsmag.com/screeningroom.

WEBFILES:
BMP DDB> http://www.bmpddb.com
Harry Nash> http://www.harrynash.co.uk
The Mill London> http://www.mill.co.uk
Jim Henson's> http://www.henson.com


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