Word 2001 Moments
Board Flow Board Flow
Overall board flow: 5/10
Spotopsy Nintendo's neo-Cubist dream
The Nintendo GameCube salvo fired into the games console commercial mêlée embraces a dreamy surreal aesthetic at the same time as showcasing the category's all-important game footage.
Special Feature 2001 Summit recap
The 2001 Boards Summit saw many of the industry's major players talking turkey on such core issues as cost, creativity and relationships, as well as addressing economic challenges and a "fundamental shift" in the workings of the biz.
Directo'rs Chair Treschow treads lightly
Stefan Treschow paints with a fine brush, directing actors into nonchalant situations disrupted by occurrences both silly and poignant in their outcomes.
Director's Chair MVPA highlights filmmaking talent
The requirements for submission to the Music Video Production Association's (MVPA) Fourth Annual Director's Cuts Film Festival were two-fold: The director had to have representation in the music video industry, and the film, like any resulting fame, could not exceed 15 minutes.
Regional Focus: Spain, France + Italy Where there's hair, there's joy
Artfully disturbing is perhaps the best way to describe "Where There's Hair, There's Joy," the latest project out of Milmilks*, an offshoot of Spanish agency *S,C,P,F. . .
Quad/ Ruggerio
Under the radar with Remo Asatsu
Keeping Remo Asatsu's broadcast production department humming is a full-time gig for Alvaro Gorospe and Sonia Gomez, especially when one considers they are the department.
Representá
Into thr Arena bobina
All about Alcade
In three years as a commercials director, Propaganda Producciones' David Alcalde has created a reel of humor, cinematics and more than a little bit of the old ultraviolence.
De Orbe keeps it neo-real
Jose Maria De Orbe specializes in directing commercials fitting into his own neo-realistic sensibility.
When French graphic designers direct
Legas Delaney
Leagas Delaney Paris, the French branch of the 20-year-old London agency characterizes itself as
Playgroup's strut-bot busts out
Tete à tete avec Renault
Renault advertising manager David Menochet shares his thoughts on his intrinsically Gallic brand of automobile, its agency and French advertising style.
Just because you're paranoid...
Armando Testa: on-going creative
As Italy's oldest and largest agency, Armando Testa has its roots firmly planted in the Italian - and European - creative markets.
Lowe Lintas Pirella Gottsche & Partners
The business of visuals
Strong visuals and beautiful pictures are the driving force behind Italian production company BRW & Partners.
It's up to HD
Breaking the booty-centric mould
Special Report: Music + Sound Stung by Stimmüng
Santa Monica-based sound design studio Stimmüng branches out into music.
Horrible music sounds nice
Volvo's musica moderna
The use of a Nortec track in the latest Volvo campaign serves as an example of organic linkups between artists and agencies.
Facing the Beemer
A syncopated approach: Adelphoi
London's Adelphoi dwells as much in the world of leading edge pop and dance as it does in sound and music work for commercials, broadcast and new media branding, events and other audio-friendly gigs.
Humans making music
Audio Lounge
Sound designer and composer Jon Klok began experimenting with noise at a young age. "I was lucky to have a piano and an old cassette recorder in my childhood," states the Denmark native. "I remember my fascination with these instruments. I would record bits and pieces and make small productions with my brother.
Into the mix: Long form sound and music
May we present for your consideration: commercial composer Thad Spencer composes the music for Marc Forster's feature "Monster's Ball"; and sound designer Tim Gedemer of Spank breathes life (or perhaps death) into the Hughes Brothers' gothic ripper flick "From Hell."
On the Spot Roving the globe from LA
A new campaign for Land Rover's Discovery out of Austin's GSD&M, produced by Plum Productions and directed by Eric Saarinen travels the world from South America to China and beyond, all in 30 seconds. Or does it?
Special Report: Post Production VW possesses The Mill and Henson's
The Mill and the UK branch of the Jim Henson Creature Shop conspired to put the devil into the unnatural infant featured in a spot for the VW Lupo, created by Jeremy Craigen and Joanna Wenley of BMP DDP London and directed by Harry Nash's Fredrik Bond.
Three's company in New York
Sky's the limit for Digital Domain
The squad of scream-red vehicles rips through mist-shrouded tunnels and over rain-slick bridges. They scramble between death defying formations until the Viper launches from the middle of the pack, barrel rolls over the lead cars, lands and tears away. Cut to: The drivers' doors open to reveal fighter pilots dressed for combat. They scramble their jets and barnstorm through the cavernous hangar, brushing the roofs of the full line of Dodge cars and trucks.
Unzipping the twist
Mad world
While handling edits on a wide array of mad creative, Mad River Post also has its deft hands full with a program of expansion that brings its talent-centric ethos to new markets.
Cocooning with Björk
Chrome shines in editing
In just under a year, and a pretty depressed year at that, upstart editorial house Chrome has managed to cut marquee commercial projects for clients like Pepsi, Budweiser and Pocari as well as videos for David Gray and uber-popsters *NSync. Not bad for two guys, a girl and an editing suite.
Bulletin Board Framestore merges with CFC
CDD's good news
At home with appliances
Berlin Cameron Red Cell
Sam Adams gets comfy in Big Chair
Big Chair Productions has delivered its first TV campaign for its creative-through-production client, Sam Adams Lager.
Not so comfortable
Miami Beach incentives
Warp Films
Metro Pictures branches out to New Zealand
The awful truth
Arnold Worldwide creative director Pete Favat has expanded his anti-smoking oeuvre, serving up the sad truth in a half-hour MTV documentary called "I Can't Breathe."
Pitch takes New York Metro retro
Pitch director Patrick Smith drew on aesthetics from the days of sock hops and doo-wop to create a retro chic, animated clip art campaign for New York Metro, a city search engine, out of DeVito/Verdi.
Feature: MJZ Navigating the Hollywood shuffle
In December, former Propaganda/Satellite Films directors Spike Jonze, Dante Ariola, Tom Kuntz and Mike Maguire inked deals with bicoastal Morton Jankel Zander along with producer Vince Landay and former head of sales Dana Balkin.
Inventory Inventory
A look at who's making the moves.