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Archive: Dec 1, 2001

Word

Un-foolish consistency

Board Flow

Overall board flow: 4/10

Spotopsy

Levi's secured three of ...

Levi's secured three of Hollywood's A-list directors for its holiday advertising out of TBWA/Chiat/Day, San Francisco, promoting flyaway, boot cut, and super-low stretch jeans. Shot by directors Mike Mills, Chris Cunningham and Spike Jonze, the three stand-alone commercials signify a move away from traditional storytelling towards simple product demonstration.

Feature

Months of speculation ...

Months of speculation ended unhappily recently as former commercial production powerhouse Propaganda Films ceased operations.

Production Company

Looking toward new ...

Looking toward new commercial formats and the role of production companies in a new content landscape.

On the Spot

September snow and fast ...

September snow and fast water were among the requirements that sent a recent Honda CR-V shoot to New Zealand.

A/V Club

Human metronome

Regional Focus: New York

To say that Michel Suissa ...

To say that Michel Suissa is a hands-on director/designer would be an understatement. He is regularly involved in all stages of commercial production, which is part of his endeavor to offer clients of his newly formed production company Parallax One what he calls

Spooner & French get ...

Spooner & French get Artistic

Though known as a post ...

Though known as a post house, with a successful 2D graphics business and burgeoning 3D and Interactive departments, New York's Charlex is branching out to include music and sound design - a move that is not so far from the company's roots.

Continuing growth

Since launching in 1997, ...

Since launching in 1997, Berlin Cameron & Partners' consistent commercial output has put it amongst the busiest of independent New York agencies.

Venerable New York ...

Venerable New York commercial production house Independent Artists has been infused with new life with the addition of several new international directors to the roster.

Some of the most creative ...

Some of the most creative commercials coming out of New York are being hatched within the vast depths of BBDO.

BBDO's NYC miracle

Working with several of ...

Working with several of the top names at @radical.media, New York, Hill Holliday, Boston colluded on a realistic campaign for John Hancock insurance depicting tense and trying moments from everyday life.

Creativity and ...

Creativity and opportunity are the cornerstones on which startup production company The Haus is built.

Special Feature: Best of Year

The Boards Best of Year ...

The Boards Best of Year lists represent the most award-winning spots of the past year or so, and the people responsible for them. To arrive at our Top Ten lists, we tallied up the results of the industry's top award shows, assigning points to each spot, agency, creative, production shop and director. In the following pages, we profile some of the talent behind these acclaimed commercials.

The great idea perfectly ...

The great idea perfectly executed. In commercials as in life, a difficult equation. Add a significant degree of consistency in solving that equation as it applies to advertising and you've got what you might call one of your elite creative agencies. Such an operation occupies the top slot on the agency side of Boards' Best of Year tally.

Those familiar with Kuntz ...

Those familiar with Kuntz & Maguire were no doubt unsurprised that the pair so effectively directed the Ebonics-heavy toasts and moves of Alan & Jerome, the stars of Fox Sports' NBA campaign.

Editor Randy Kramer is a ...

Editor Randy Kramer is a self-confessed media junkie. He acquired his sensorial dependency on the likes of Terry Gilliam, Woody Allen, Darren Aronofsky and the fight scenes from

As 2001 ends, it is clear ...

As 2001 ends, it is clear the ongoing Scandinavian scandal/collective known as Traktor has again secured it's place atop the critical list.

Constant pursuit of ...

Constant pursuit of irreverent and genre-defining work landed two multi-award winning Fox Sports campaigns on the Avid dance card of New York-based editor Gavin Cutler.

Film lore asserts that ...

Film lore asserts that sane directors should avoid working with children or animals. Kids averted, two of the top spots in our Best of Year list involve animals, and well, creatures. So, are the directors and creatives crazy? No, they've just tapped into high-tech and low-tech creature generation. Here we take a look at two very different approaches with similar results: Awards.

Moving from being a ...

Moving from being a creative head at Leo Burnett London to a similar role in Chicago, Mark Tutssel expects to do the same thing for the agency's flagship office as he did back in the UK: raise creative standards.

"My philosophy, as far as ...

"My philosophy, as far as storytelling in a 30-second commercial, is that there are two parts to making it successful: the set up and the pay-off," says MJZ director Rocky Morton.

Bulletin Board

Plato: Sony's man on ...

Plato: Sony's man on campus

Editors working on behalf ...

Editors working on behalf of IBM and Nike cut a wide swath at the first Association of Independent Creative Editors' Award Show held November 7 in New York.

Any one who has ever left ...

Any one who has ever left anything important on the top of their car and driven away will relate to "Goodbye" for Dunkin' Donuts out of Hill, Holiday, directed by Frank Todaro of @radical.media.

Students at Santa ...

Students at Santa Monica's Inner-City Filmmakers (ICF) have produced three PSAs for the Anti-Defamation League (ADL) with the help of mentors from the advertising community.

Bud's mob ties

JWT mourns Grimshaw

Compass Bank jars ...

Compass Bank jars complacency

Parisian agency Enjoy has ...

Parisian agency Enjoy has created an enticingly absurd and low-budget campaign for non-electrical nightlight Luminou.

Buenos Aires-based ...

Buenos Aires-based Flehner Films has formed an association with Tribu, the Mexico City production company established earlier this year by director Fredy Garza.

Clemmow Hornby Inge, ...

Clemmow Hornby Inge, London recently produced its first TV commercials, spots for Carphonewarehouse depicting the adventures of an anthropomorphic mobile phone.

Mexican production ...

Mexican production veterans Pablo Cruz and Ana Solis have launched The Lift, a production and services company based in Barcelona.

Inventory

A look at who's making ...

A look at who's making the moves.

Learning Curve

After watching the ...

After watching the buildings collapse, I changed my shoes to go to the Downtown NYU Hospital, two blocks from my house and three blocks from what by the end of the day would be known as

Advertising

Regional Focus: New York

Spooner & French get Artistic

by: Sandy Hunter

Dec 1, 2001

New York's The Artist Company has hired comedy directing duo Spooner & French.

Nick Spooner and Andy French have been seeking representation since their last commercial crib, the Shooting Gallery, closed down.

"We've been looking around for a while and one of the things we really wanted was a New York based office; after Sept 11 we decided we needed this," says French. "It's nice to be able to jump on the subway and go to the office to bust the president's balls."

The pair have been busy working in both the US and Canada, through Imported Artists, Toronto. A great deal of the work on their reel is in fact derived from Canadian sources, such as campaigns for Lavalife.com and Breton Crackers out of Zig, Toronto, as well as spots for Bell, Ikea and Labatt Blue.

The Artist Company> http://www.artists-ar.com