"I was about four. My Mom would plop me down in front of the TV and that stuff would just light my mind on fire. I remember one about making soup. I could feel it. I could smell it."

What might once have been room-clearing banter at a cocktail party now seems like poetic foreshadowing as Kramer comes off his PBS "Stay Curious" campaign with consummate documentary director Errol Morris ("Mr. Death," "A Brief History of Time," "The Thin Blue Line").

One spot, "Photo Booth," which documents an opera singer animating his own aria, won this year's Emmy for outstanding commercial. It was produced by Fallon Minneapolis creatives Michael Hart and Chris Lang, and edited by Kramer while he was with Assembly Line, the agency's in-house edit shop.

Kramer's reel is a solid body of national spots for brands like BMW, Nuveen, Kia and United Airlines but the two PBS spots that open and close the tape stand out as fresh and inspired. Kramer says working with Morris was like a serendipitous dream come true, "I'm a really big fan of documentary work. I appreciate his films so much. It was a thrill. Absolutely a thrill."

Kramer, who developed his media addiction during the long winters of a childhood in suburban Minneapolis, says the earliest symptoms can be traced to junior high when he started messing with video and super 8 animation. Frustrated with the University of Minnesota's Film Studies program, he packed up his drum kit and hit the road with a friend's band. In the summer of '92 they drove from Providence to San Francisco determined to storm the west coast acid jazz scene.

With his wanderlust quelled, Kramer went back to his film studies at U of M where he found that his percussive diversion was actually paying off. "Editing is a very musical endeavor. It's hard to separate the two. I think all editors who really engage the craft are musical by nature."

It was then, as he toiled away with rented 3/4 inch offline decks that the future became obvious, "I always had the desire to work my way into an editing suite. I've always been engaged in visual art and music and to me there was a convergence there that I wanted to be a part of. I realized quickly that I could spend many delightful hours in a dim room and feel like I was accomplishing something."

Kramer and Fischer Edit moved into a new facility in October and are ramping up to leverage the PBS campaign and the Emmy into a lot more work. What flavor of work? Kramer has his eye on dialogue driven spot work and after cutting a video for local band Flip, hungers for music projects.

Kramer runs Avid Media Composer on Mac and uses After Effects to pre-visualize effects. "What's so exciting right now is the acceleration of technology. Digital is getting to a point where the barriers between what you've imagined and what you can execute are more and more transparent."

So, would it be possible to bring all of Kramer's talents, interests into one perfect project? He laughs, "Maybe a documentary on the making of Brazilian percussion instruments and the ensuing festival where they're all played. Yeah. That would do it."