A publication of Brunico Communications Ltd.

Archive: Aug 1, 2001


Word
Hollywood Models
Board Flow
Board Flow
Director's Chair
Spotopsy
A/V Club
Special Feature: Cannes Wrap
Regional Focus: Texas + Mexico
Special Report: Advertisers
Special Report: European Creatives
Career Profile: Peter Friedman
Bulletin Board
Leith & Mudge Set Up ...
Campbell Passes the Testa
Crouching Tarsem, Hidden ...
BFCS Closes Shop
Final Cut Opens New York ...
AMV.BBDO and Peluca Shoot ...
Shooting Gallery Silenced
Chiat/Day Breaks Global ...
Dissidents Partner with ...
@radical.media X 400
Backyard Signs Burrows
W+K and Budgen: Nike ...
Wild Brain Opens European ...
The Inventory
A look at who's making ...
The Learning Curve

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Metatechnicians
by: Aug 1, 2001 Print

New York music house Metatechnik has amped up its musical reach by bringing Akemi Fujita, Vance Jenkins and Akintayo Adewole onto its crew of composers.

Jenkins and Adewole, who work together under the handle Vance and Ty, specialize in hip hop and R&B. The New Jersey natives bumped into Metatechniks Georg Bissen and Victoria Gross who were mastering tracks for the duo. Aggressive beats and strings, stuttering urban jazz and smooth jams round out their portion of the company album.

"They do authentic hip hop and stylistically, it's a good addition to what we are doing. I don't think the three of us are really capable of doing the nitty-gritty thing they do," says Bissen.

Bissen specializes in techno, Gross in pop and folk while Metatechniks third composer, Shahin Motia, deals in post-rock. Fujita focuses more on the experimental and ambient sides of electronic music. Dense soundscapes, ambiguous guitar progressions and dubbed out layered drums are some of the elements she blends with processed and filtered tones.

"I feel a lot of time in advertising you find music houses that are pretending to write electronic music. For example, when I try to do hip hop, I won't be able to create as authentic a soundtrack as Vance and Ty. That would be more of an imitation rather than the real thing. What we are trying to establish is an authenticity and style that isn't imitating anything," says Bissen. Gross adds:

"We wouldn't say we can't do accordion polka music, but it's not what we would do best."


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