This attitude is reflected in Enjoy's un-hierarchical office layout. Employees work around a huge table sharing their ideas as much as space, the benefits of which are evident in the work produced. For the French credit institution Médiatis, Enjoy created a series of spots in which friends and relatives who are asked to lend money vanish as soon as the first words of the request are uttered.

"Le Restaurant," for instance, opens with two women meeting in a restaurant. When one of them starts to mention that she needs money for a trip to the mountains to cure her persistent cough, her friend drops her napkin to the floor. Pretending to bend down to pick it up she crawls out of the restaurant on her hands and knees. Similarly, one of two guys jogging in the woods vanishes under a small bridge as soon as his jogging partner mentions the money matter. In "Grandmère," a grandmother sitting in a rocking chair simply takes out her hearing aid when her grandson and his fiancée start asking her for financial support. The message, of course, is that Médiatis is the better place to ask for loans than friends or family.

"I always strive to surprise myself," says Scher. "I don't want just to be satisfied with my work, but astonished by it. If I'm not surprised, the audience won't be either." To achieve this goal, Scher says it is necessary to search in one's deepest inner self to discover new things. "It doesn't mean you have to search too far. Sometimes simplicity leads to surprises," he explains. For Médiatis, he says he tried to remember his own experiences with money matters.

Simple yet original also describes the campaign for the Visual optical chain, in which a lottery announcer reads all the numbers wrong, a woman passionately kisses the wrong guy and a driver spits against his closed car window - all because of impaired vision.

Enjoy's founders Gilbert Scher and Christophe Lafarge met ten years ago at DDB Paris, where together they worked on the accounts for Volkswagen and Audi - Scher as CD, and Lafarge as account manager. Their plan to open their own agency was realized when EURO RSCG offered them responsibility for the Citroën account. Thus EURO RSCG Scher Lafarge was born, which for five years produced memorable campaigns for the French auto maker, while also generating a series of other clients, such as Visual.

Two years ago, Gilbert Scher and Christophe Lafarge left the Citroën account behind and opened Enjoy Scher Lafarge, of which Havas Advertising owned 51%. As Enjoy Scher Lafarge, they won accounts for French shoe-chain, André, Cegetel, Fujifilm, and TV-news channel, LCI. In the last six months the agency's gross margin doubled, calling for structural changes.

In June, Enjoy Scher Lafarge merged with Nouvel Eldorado, also a young Havas agency, under the name of Enjoy. The agency is now 55% owned by Havas, has a staff of 80 and a gross margin of 85 million Francs ($11.3 million US). The board of directors is composed of three members, Gilbert Scher, CEO and Creative Director, and the two presidents of the former entities, Dominique Julien (formerly of Nouvel Eldorado) and Christophe Lafarge. Additional Partners are Elizabeth Billiemaz (formerly Enjoy), Antoine Choque and Paul-Henri Moinet (both formerly of Nouvel Eldorado).

Nouvel Eldorado brings clients such as Printemps, Roche Bobois, "Marie-Claire", France Télévision and the food brand Gerblé. "As an agency that has a strong presence in fashion, luxury, and retail and has many print clients, Eldorado complements Enjoy in a perfect way," says Lafarge. "Together we have the opportunity to offer a broader range of services, and the structural forces to serve the big brands and markets."