Boards: What will be the main emphasis of the company at NAB?

Gans: WAM!NET will be concentrating on digital workflows, especially digital cinema. We will be demonstrating several new tools that will save time and money in the development and distribution of all digital media. Especially relevant to the commercial industry will be integrated workflow solutions for the development, production, and distribution of commercials concentrating on fully vertical tools enabling efficient communication among clients, agencies, production companies, post-production companies, and ultimately, television broadcasters.

Boards: How does this reflect what's going on in the industry -- the changes that have happened over the last year?

Gans: We are on the cutting edge of the trend that is seeing all corporate workflows changing from analog methods and physical distribution to faster, cheaper, better digital systems.