Moré's 1960s-era "Barbarabatiri," an up-tempo mambo (composed by Antar Daly), provides the framework for the fictional Cubano tradition depicted in the spot. Directed by Frank Budgen of Gorgeous Enterprises on location in Cuba, "Bet On Black" features images of Cuban life cut together, with the tempo of the edits seemingly responding to the percussive build-up.

As Moré's vocals begin lacing the visuals, an anticipative crowd of gente begin preparing for a snail race. A diminutive MC warms the crowd before firing his starting pistol, at which point, the music goes silent and the snails recoil and hesitate. Wailing horns, bongos and vocals unleash as the mollusks streak forward, racing down a track pursued by their trumped-up owners. After some shell-on-shell jostling, the winner streaks across the line as the jubilant mambo reaches a crescendo. The final scene shows the winning escargot in an overturned pint glass, "Barbarabatiri" echoing hollowly within the confines of the cup.

Peter Raeburn worked closely with Tom Carty and Walter Campbell from AMV.BBDO, as well as Budgen in sourcing the music. Raeburn says they settled on the "Barbarabatiri" track because the color and vibrancy of the music clicked well with the film's character.

"The track worked unpretentiously and by not trying too hard. Basically the song's only issue in working with the film was its lack of bottom end. That's where the remixing came in," says Raeburn who brought in Louis Jardim, the same Brazilian percussionist who worked on Guinness "Surfer." "It was tricky to remix because it has such a live feel. It took a bit of time to get the feeling right so that the additional music worked as part of the original recording rather than a remix."

The horn- and vocal-led track punctuates the race, spicing the film's mood with the required Latino soul. The anything-can-happen feel of the song, heightened by the bare, percussive opening heightens the tension and subsequent explosion of energy when the gastropods leap forward.

"In the process of re-mixing we worked the feel and took advantage of the fact the song has such an authentic feel," says Raeburn, crediting Johnnie Burns of London's Wave for the seamless mix.

"The song allowed us to really build the soundtrack and give passion in a less corny way. There has been a lot of Cuban music in ads but this had that fantastic groove," he explains. "The baseline is really what does it. We were able to bring that out through good EQing and engineering. The authenticity and vibrancy of the music really mixes effectively with the other sounds."

Along with numerous commercial projects, Raeburn recently worked with director Jonathan Glazer on the score for the feature Sexy Beast, as well as a benefit album for Philani, a women's health awareness organization in the Crossroads Township in South Africa.