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Archive: Dec 1, 2000


Word
booty shaking, global ad ...
booty shaking, global ad making
Board Flow
is a regular feature that ...
is a regular feature that will act as a gauge to monitor the activity of upcoming commercial production. The following chart is intended as a snapshot view of the level of "board flow" (i.e., potential scripts from ad agencies) that commercial production houses in various markets across North America experienced during the preceding month. The synopsis of each market is based on conversations with anywhere from six to a dozen production house executives in each market who were asked to comment on the number and type of "boards" they had received from ad agencies over the most recent month. The chart reflects "board flow" from mid-October to mid-November.
Spotopsy
"What if cigarette ads ...
"What if cigarette ads told the truth?" asks each spot in a
On the Spot
TBWA/Chiat/Day and ...
TBWA/Chiat/Day and Believe Create the Future in Hong Kong
Director's Chair
Take That Ahab!
Take That Ahab!
"Embrace your fear," ...
"Embrace your fear," instructed Rutger Hauer, his brawny arm encircling director Douglas Avery's windpipe.
Special Feature: New York
Messner Vetere Berger ...
Messner Vetere Berger McNamee Schmetterer (MVBMS) opened a new office in Amsterdam to handle the European Volvo account, but the amply titled agency continues to deliver a plethora of globally mobile ads from its New York HQ.
Since opening in April ...
Since opening in April 2000, New York storefront design/animation/FX shop Psyop has turned out fluid graphics spots sharing an intense seamlessness.
"If you look at ...
"If you look at non-fiction filmmakers who've had success in commercials, they just felt more comfortable there than in fiction."
Simulating the simulated ...
Simulating the simulated existence of the digital denizens of a video game furnished Kenan Moran with open-ended creative opportunities.
"Doing yoga together with ...
"Doing yoga together with clients helps facilitate creating spots; we are all sort of balanced and on the same level."
New York--based ...
New York--based production company Chelsea Pictures has launched a new division called Id, which will take the shop into new ad avenues with new partners from the online entertainment arena.
The reel is the meal, ...
The reel is the meal, acknowledge Jonathan Weinstein and Robert Wherry, head honchos of New York--headquartered Go Film.
Where better than ...
Where better than polyglot central, New York to operate a management company for directors, writers, cinematographers, editors, and production and costume designers for ads and film. Calling it the New York Office didn't hurt either.
Special Feature: Boards Awards
The Boards Awards ...
The Boards Awards represent the most award-winning spots of the past year or so, and the people responsible for them. To arrive at our Top Ten lists, Boards tallied up the results of 10 of the industry's top award shows, assigning points to each spot, agency, creative, production shop and director. In the following pages, we profile some of the talent behind these acclaimed commercials.
Special Report: Boards Awards
Few can deny the power of ...
Few can deny the power of a man in a mosquito suit getting flattened by a giant foam hand, or the backwoods, inbred charm of four Finnish brothers; certainly directing collective Traktor would discourage such denials.
Jonze on "Morning"
Jonze on "Morning"
"I remember fondly as the ...
"I remember fondly as the giraffe ran off across the yard and down the street until the wrangler pulled this wicked spin that only barefoot water-skiers can perform," reminisces creative director Chuck McBride on the set of "Morning After," shot by Spike Jonze of Propaganda/ Satellite Films through Nike's long-time agency Wieden + Kennedy.
Wieden + Kennedy producer ...
Wieden + Kennedy producer Vic Palumbo had an "all-star situation" on his hands when it came to shooting Nike's "Driving Range." But it takes an able producer to bring it all together; that combination of firm hand and light touch that ensures the combined visions of the various members of the team are realized, while allowing for spontaneous moments of genius on set.
The ongoing collaboration ...
The ongoing collaboration between Guinness, Abbott Mead Vickers.BBDO and Peter Raeburn of SoundTree Music turned to the golden voice of Cuban legend Beny Moré to add flavor and punctuation to the production of "Bet On Black."
The former Cliff Freeman ...
The former Cliff Freeman producer has left advertising in favor of a new venture, Alt Spec, a publishing company.
Between edits on his ...
Between edits on his first feature, director Charles Stone III ponders advertising, fame and a whirlwind year of awards ceremony hoopla.
Feature
Tunnelvision is an ...
Tunnelvision is an alternative form of advertising that will soon grace subway stations in major metropolitan cities worldwide. Born out of the notion of persistence of vision, subway motion pictures will entertain commuters in urban centers; a captive audience for commercial art and product placement.
The British Television ...
The British Television Craft Awards launched five years ago under the umbrella of the British Television Advertising Awards. According to Peter Bigg, the awards' organizer, the idea came from the fact that he believed that there was a gap in the advertising awards marketplace.
The A/V Club
Rob Meddens loves to fly. ...
Rob Meddens loves to fly. It's a lucky thing, as Condor Post Production, the empire over which he presides maintains offices in London, Amsterdam and Berlin, and will soon open another facility in Brussels. Founded in Amsterdam by Meddens in the early '80s, the company has been able to retain its independence, while growing into a multinational facility.
Broadband doth bestrides ...
Broadband doth bestrides the advertising world like a colossus, and we petty narrowband users must peep about to find ourselves dishonorable Web sitesÉor something like that.
Bulletin Board
itemus acquires Shooting ...
itemus acquires Shooting Gallery
Radiohead Blips Avoid ...
Radiohead Blips Avoid Promo Haze
While many production ...
While many production companies relied on music videos to meet their bottom line during the six-month actors' strike, Santa Monica--based music video house FM Rocks launched its commercial division with directors F. Gary Gray, Dave Meyers, Tim Story, Gregory Dark and Todd Levin.
Young Gun Rinsch Signs ...
Young Gun Rinsch Signs With RSA
Envoy Acquires Delaney
Envoy Acquires Delaney
Donald Cameron directed ...
Donald Cameron directed the tightly choreographed, stylized music video for UK band Blur's latest single.
DVD show reels offered up ...
DVD show reels offered up by select forward-thinking post, design and music houses are tempting treats.
Das Glass Werk?
Das Glass Werk?
Slipping through the side ...
Slipping through the side entrance of the Hollywood Hills Coffee Shop, Michel Gondry quietly seats himself in a booth and orders a hot chocolate. Articulating his ideas and sipping hot cocoa with a naive sophistication, the director embodies the very paradox that characterizes his work.
Inventory
A look at who's making ...
A look at who's making the moves...
The Learning Curve

Advertising
Young Gun Rinsch Signs With RSA
by: Sandy Hunter Dec 1, 2000 Print

Twenty-three-year-old director Carl Rinsch literally walked into RSA's Los Angeles office and handed over his reel. Financed by the creation of the FlexiCAM, a small camera designed to help plumbers see down pipes, Rinsch's reel landed him an interview with Ridley Scott and a position on the production company's directorial roster. SH

For the full story on Carl Rinsch search boardsmag.com

Web.files

RSA USA> www.rsausainc.com


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