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Archive: Aug 1, 2000

Editorial

August Matters

Board Flow

Boardflow is a regular ...

Boardflow is a regular feature that will act as a gauge to monitor the activity of upcoming commercial production. The following chart is intended as a snapshot view of the level of "board flow" (i.e., potential scripts from ad agencies) that commercial production houses in various markets across North America experienced during the preceding month. The synopsis of each market is based on conversations with anywhere from six to a dozen production house executives in each market who were asked to comment on the number and type of "boards" they had received from ad agencies over the most recent month. The chart reflects "board flow" from mid-June to mid-July.

On The Spot

In this regular feature, ...

In this regular feature, Boards provides case studies of commercial projects shooting on location around the world. The stories follow the ins and outs of getting a spot produced on location, highlighting the production resources and processes in a number of international markets.

Director's Chair

His proven documentary ...

His proven documentary filmmaking expertise aside, director Errol Morris says he learns as much from shooting ads as he does from features.

Darius Khondji has a ...

Darius Khondji has a visual repertoire that makes him one of the most sought-after cinematographers today.

Tate & Partners director ...

Tate & Partners director Baker Smith is fascinated with minutiae. Born of this captivation is an insight into obscurity which serves as the basis for storytelling. In essence, that truth is revealed in a simple gesture and often lost in the daily grind.

Spotopsy

The three-spot campaign ...

The three-spot campaign for the launch of iCast.com from agency DiNoto Lee, New York celebrates the artist in true Whitman style. Think: Song of My (cyber) self.

Special Report: Focus on European Creatives

Rosie Arnold, a creative ...

Rosie Arnold, a creative director with Bartle Bogle Hegarty London, has the level of energy and vitality that makes one pale with inadequacy. She's brilliant at her job and tackles film, print and Web design with unique creative ingenuity. She's the mother of two young boys, is beautiful, is a frequent juror on industry awards panels (and a regular winner - including a Gold Lion for Lynx at this year's Cannes fest) and is learning how to play the piano.

KesselsKramer has coolly ...

KesselsKramer has coolly maintained its creative credibility since its Amsterdam-based launch in 1996 by Johan Kramer and Erik Kessels. In a chat with Boards one bleary-eyed afternoon in sunny Cannes, copywriter Dave Bell and art director Karen Heuter speak about the agency's offbeat advertising, cultural exchanges and office sponging.

Party Slut

Waiting for the Internet ...

Waiting for the Internet to match real time is a common preoccupation in the early 21st century. So, in publicizing the launch of a broadband service, creatives at Stockholm's Lowe Brindfors inverted the situation, showing real life situations slowed down to a typical Internet pace.

The Forsman & Bodenfors ...

The Forsman & Bodenfors Virus

"We call ourselves the ...

"We call ourselves the grown-up start-up," says joint creative director Paul Briginshaw of his year-old agency, Miles Calcraft Briginshaw Duffy.

Special Report: Spotlight on Advertisers

With one logo'd foot ...

With one logo'd foot planted in traditional sports and the other in entertainment, Puma competes with more established athletic brands, using savvy marketing to cement the old school shoe's street cred.

Advertising Budget: ...

Advertising Budget: Millions of dollars. Hiring top commercial talent: Hundreds of thousands of dollars. An ad campaign that becomes a cultural touchstone: Priceless

The latest branding ...

The latest branding initiative from the Barnes & Noble book empire is BNTV, the broadband component of B&N.com.

Special Report: Ozzie Tribute

Tenacious yet tactful. ...

Tenacious yet tactful. Passionate yet thoughtful. Creative yet business savvy. The consummate diplomat. The James Bond of producers.

Special Report: Cannes - The Aftermath

Alcoholic beverages ruled ...

Alcoholic beverages ruled the day - and night - at the 47th annual International Advertising Festival in Cannes, which wrapped up with a bang on June 24.

Saatchi & Saatchi New ...

Saatchi & Saatchi New Directors Showcase

Propagando'or

The A/V Club

Alias|Wavefront sure did ...

Alias|Wavefront sure did their homework with Maya. First out of the gate, the award-winning 3D animation and visual effects software for film, broadcast, video and game development has established a formidable market presence.

FULL IGNITION: Discreet ...

FULL IGNITION: Discreet Consolidates and Conceptualizes with combustion*

Special Report: Texas+ the South West USA

New New Mexico

For new client Land ...

For new client Land Rover, Austin-based GSD&M put a new spin on using girls in bikinis to sell cars.

Texas Roundup - Voices ...

Texas Roundup - Voices from the Spot Corral

Blessed with stunning ...

Blessed with stunning natural landmarks, relative proximity to Los Angeles and right-to-work legislation, Arizona has been successful in luring commercial shoots to within its borders.

Bulletin Board

Strike update

Sleeper

Bikini Bandits: The Movie?

Spot music and sound ...

Spot music and sound producers are following the lead of global agencies and production companies, and opening studios in advertising hot spots around the world.

Fujitsu gets Infinite ...

Fujitsu gets Infinite with Cuppa Coffee

Inventory

A look at who's making ...

A look at who's making the moves

Advertising

Bulletin Board

Sleeper

by: Sandy Hunter

Aug 1, 2000

Blink Productions and Deepend, both of London, UK, have launched Sleeper, an interactive television (ITV) production company geared towards producing spots for digital TV and broadband platforms.

Blink is the UK production company representing directors such as Dominic Murphy, Doug Foster, Mark Denton, Trevor Melvin and recent Cannes Gold Lion winner, Ivan Zacharias. Deepend is a digital production and design studio specializing in interactive design with an emphasis on digital media, graphics, 3D animation and convergent media.

WEB.FILES

Deepend> www.deepend.com