As all business goes global, the business of creating and producing commercials is no exception. Enter Boards, the new international magazine and brand serving an industry that is driven by creative thinking, but which is under pressure to become ever more efficient and more effective.

The glossy monthly magazine will bring a high level of trade press professionalism and objectivity to the industry. Issues Boards will explore from an international perspective, include creative trends, leading talent, relationships between agency and production house, post-production innovations, techniques and trends, and location and services opportunities, cost-effectiveness in all aspects of production, as well as effectiveness in reaching consumers through commercials.

Boards launched in August with an online newsletter, which provides a snapshot twice per week of news and analysis on developments in the business. You can subscribe online through our Website at boardsmag.com or call us at (416) 408-2300 and ask for Ellen May.

In March, we will be launching First Boards, our awards event saluting the newest and brightest directorial talent in the U.sboards||19991101. (see below for details). We plan to roll out this idea into Europe and expand the concept to include other categories of talent, such as editors at post houses.

Watch for us, and let us know what you think. Call me directly at (416) 408-2300 ext. 421. I hope you enjoy your first issue of Boards.

Kathy Hamill
Senior VP & Group Publisher
khamill@brunico.com