Word Here's To Some New Characters
Publishers Note Welcome to Boards
Finally an international magazine that covers commercial production like a business . . .
Directors Profile Kinkavision
A Directorial Point of View
Board Flow Board Flow
Board Flow
Clientology Over-The-Top
Outrageous, horrifyingly hilarious, or just plain obnoxious, dot.com commercials have become synonymous with a totally over-the-top style of advertising.
SMPTE SMPTE and ITS
Moving The Industry into The Third Millennium
Director's Chair Maroni Has An Eye for Detail
Gondry's Geometric Approach
Wegman Debuts with Honda
Locations Y&R/Radke Bullish on Spain
Shooting in Prague
Location shooting in Prague typically represents about a 40% saving over centers like New York and London
Mexico's Scenery Provides Exotic Looks
Absolute Efficiency
While Toronto builds its production infrastructure to support the technical demands of visiting and domestic projects, another area that is being quietly streamlined is the location services sector, with the efforts of Toronto-based Absolute Location Support Services.
Hungary The Right Spot for Coke
On Budget Dayton's 13-Hour Sale Spot Works on Many Levels
Familiarity can be an enemy to commercials, particularly those that wear thin halfway through the first viewing.
UK Report UK's Highly Creative Market
Despite increasing pressure on the allocation of marketing budgets, the UK's commercials business is in rude health. In 1998, clients spent £603 million (US$1 billion) on TV production, 8% up on the previous year. According to the UK's Advertising Association, the sector has grown in real terms every year since the pits of recession in 1991.
Agency Talent Beyond Cultural Cliches
Ad agency Bromley Aguilar's creative department wants to take Hispanic advertising beyond the usual cultural clichés.
From The Ground Up
Double Trouble Boys
Silver's Agenda
Different is Good
Special Feature Cartoons Like TV's Early Days
Maverick cartoonist John Kricfalusi has a bold plan for creating commercial messages on the Internet.
Fishbar
Riding Flash animation
At The Post Special Effects: The Shift Is On
It's a telling sign: If you ask a director or visual effects supervisor these days about the state of the art in effects, you're more likely to hear about conceptual shifts in how technology is being used than about the latest technical advancement in gear.
UK Report Getting The Right Look at The Mill
At The Post Post World Awaits Format Changes
Inventory A Look at Who's Making The Moves
Home Page Propaganda Part Two
Propaganda Films has entered a new phase of corporate life with a new president to lead the Hollywood-based production company.
News Bits